Profit Finders Helps Capital Equipment Manufacturers Increase Sales by Proving Benefits

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Selling capital equipment to manufacturing is a challenge. Measuring the return-on-investment after a capital equipment purchase is a challenge. Lack of hard data is the primary reason for these challenges. Profit Finders is stepping up to the challenge by providing a unique Internet-based system to capture the data required to quantify benefits delivered.

Profit Finders is measured by how much we can increase closing ratios by providing hard data

New capital equipment typically promises to deliver efficiencies that are required to justify the expense. Unfortunately the Plant Manager signing off on the PO often struggles to make a decision without hard data. Also, the sales person selling the capital equipment often struggles to quantify the expected benefits. Profit Finders has developed a unique Internet-based system for capturing detailed cost and process data in a manufacturing environment and this technology is being applied to quantify the return-on-investment for new capital equipment.

Profit Finders’ technology is rooted in the concepts of lean manufacturing and continuous improvement. The technology is designed to capture and analyze detailed cost and process data. Costs can be in any area with natural gas, electricity, water, chemicals, metalworking fluids, and scrap often being targets for measurement.

“We are working with several providers of capital equipment that conduct factory demonstrations as part of their selling process. They put their equipment in place for 30 to 60 day demos in an attempt to convince prospects to invest. Profit Finders technology is being added to these factory demos to capture hard data. This puts the capital equipment sales person in a much stronger position. He/she can sell with data and quantify the benefits that will be delivered. Profit Finders is measured by how much we can increase their closing ratio by providing hard data” explained Joe McHenry, Vice President of Business Development for Profit Finders.

After a Plant Manger purchases a new piece of capital equipment, Profit Finders can play a continuing role. “Profit Finders is all about capturing and analyzing the valuable data that is required to drive a professional continuous improvement effort. When Profit Finders technology is used as part of a new equipment demo to justify a capital program, why stop the process after a short demo? It is good business to continue an on-going data collection program to drive a never-ending process of improvement” commented Tom Fabek General Manager of Profit Finders.

About Profit Finders
Profit Finders is headquartered in Strongsville, Ohio. To request a white paper or get more information about the company’s Technology Demo Program visit their web site

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Profit Finders
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