The key to turn brand recommenders into brand advocates is to learn how to engage your advocates so they continue to spread positive word-of-mouth and drive traffic to your location.”
Alpharetta, GA (PRWEB) June 25, 2010
Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to some of the world’s most respected brands, will host a complimentary webcast in conjunction with Nation’s Restaurant News on Thursday, June 29 at 2:00 p.m. EST.
The virtual roundtable session will bring together two leading restaurant chains, Red Robin and Boston Market, as they discuss best practices and lessons learned in using social media to engage brand advocates and encourage recommendations online.
Ron Ruggless, Southwest Bureau Chief of Nation’s Restaurant News, will serve as a moderator for the roundtable. Other participants include Lyndsi Partin, Red Robin Senior Marketing Manager, and John Edward Jones, Boston Market VP of Operations Systems. Gary Edwards, EVP of Client Services for Empathica, will also be a participant in the virtual roundtable discussion.
During the webcast, participants will share their experiences with using social media to interact with customers. The discussion will focus on how they leveraged customer experience management practices and social media to drive traffic and further extend the relationship between the brand and consumers.
“Social media provides another channel for consumers to not only interact with a brand, but recommend experiences to their friends,” said Edwards. “The brands that leverage these tools and turn brand recommenders into brand advocates are the ones that will prevail. The key is to learn how to engage your brand advocates so they continue to spread positive word-of-mouth and drive traffic to your location.”
Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica’s 30 million customer surveys in 17 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada and also has offices in Birmingham, England and Alpharetta, GA, in the United States. For more information about deriving actionable insights that enhance a brand’s operational excellence, visit Empathica at http://www.empathica.com.