These Days It Is Hard To Impress Anybody With Anything

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One hundred and fifty people stand with their mobile phones pointing skywards, experiencing a mobile technology world first at MLOVE Confestival 2010

Our future will be entirely mobile and we wanted to create an event to match which truly inspires

One hundred and fifty people stand with their mobile phones pointing skywards, experiencing a mobile world first at MLOVE Confestival 2010.

One of the highlights of the MLove confestival, an attempt at evolving the mobile and tech conference, is a 1,500 square meter (13,500 sq ft) digital projection along the length of the 19th castle in Germany, which is the venue for MLove.

Moreover this enormous display was interacted with via mobile phones by the conferences international delegates, just by holding their handsets up to the projection; one of the biggest building projections ever produced.

These days it's pretty hard to inspire or amaze anyone. Photo-realistic computer graphics pervade everyone’s daily lives, five year old children wave their parents iPhone as they race a sports car and augmented reality apps splatter icons across a city through the lens of their Android handset. So the MLOVE team are happy that at this inaugeral confestival these experienced technologists and business leaders could still be wowed, in this case not just by very well received agenda, but a world first combining the real world, mobile handsets and some brilliant creative thinking.

As the entire castle appeared to move and re-arrange itself during the evening events at MLOVE, “woops” and wolf whistles filled the air. Apparently people can still be impressed and inspired.

“To really be engage and amaze people they need to interact. The giant projection is part of that process of inspiration, hopefully reminding people why they mobile to start with and the power which is enables.” Roman Beranek, Director of Projektil, whose company specialises in giant interactive building animations. “This is one of the biggest ever staged and the mobile interaction is a world first” he said.

With an diverse range of speakers spanning a bevy of inspirational subjects, MLOVE is much more than a conference about the mobile industry. “The goals of the MLove Confestival were evolved collectively by the MLOVE founding team over the last 18 months and by those who attended MLOVE camps” says Harald Neidhardt who Founded MLove in 2008.

“Our future will be entirely mobile and we wanted to create an event which truly inspires. MLOVE goes beyond the technology to look at its impact globally and the passion which drives those people to develop and deploy these services.” said Harald.

"MLOVE has established itself as the must attend event for mobile innovators" said Mark Curtis, CEO of Flirtomatic, a fast growing consumer mobile service.

Learn more at http://www.mlove.com

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Andrew Scott
MLove
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Harald Neidhardt
MLove
+4916094477555
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