I’d like to thank our CEO, Pete Aquino, who understood the importance of international programming, due to his experience as a president of one of the first triple play companies in Venezuela. Aquino led the charge for RCN’s digital conversion
Herdon, VA (Vocus) June 26, 2010
RCN Corporation (NASDAQ: RCNI) announced today that Strategic External Affairs & Programming Senior Vice President Richard Ramlall won a 2010 Stevie Award in the Communications or PR Campaign of the Year – Multicultural category in the 8th Annual American Business Awards.
RCN Corporation is a leading provider of all-digital and high definition video, high-speed Internet, and premium voice services to residential and small-medium business customers in Philadelphia and Lehigh Valley, PA, New York City, Boston, Chicago and Washington, D.C., as well as high-capacity transport services to carrier and large enterprise customers.
The award was presented last night during ceremonies at the Marriott Marquis Hotel in New York City. The ceremonies were hosted by Cheryl Casone of Fox Business Network and broadcast nationwide on radio by the Business TalkRadio Network.
In accepting the Stevie, Ramlall said, “I’d like to thank our CEO, Pete Aquino, who understood the importance of international programming, due to his experience as a president of one of the first triple play companies in Venezuela. Aquino led the charge for RCN’s digital conversion. Thanks to his vision, RCN converted to an all-digital TV network, expanding our available bandwidth, so we were able to launch an aggressive push to add and promote international and multicultural programming, which research showed had a lot of pent up demand in RCN’s markets.”
Aquino and Ramlall identified that international was a critical area of growth for the RCN markets. Within 18 months, Ramlall and Aleisha Bozin, Sr. Programming Manager, negotiated over 50 new international contracts, increasing the international channel offerings by over 50 percent. An extensive, integrated marketing/advertising/PR/ programming campaign was developed and successfully implemented. Partnering closely with its new international channels, RCN’s multicultural campaigns dramatically increased the number of unique international channel subscribers by 22 percent and international revenue by 25 percent. One channel grew to more than 1,000 subscribers in only months.
“Thanks to these campaigns, the international take rate has dramatically increased by 65 percent and it has been one of the fastest growing segments in our cable network,” said RCN President & CEO Peter Aquino. “Richard’s accomplishments and achievements at RCN are truly deserving of such recognition, and we congratulate and thank him, Aleisha and the PR/marketing team for their hard work and dedication.”
Stevie Awards were presented in over 40 categories and more than 2,700 entries from organizations of all sizes and in virtually every industry were submitted for consideration. More than 200 executives across the country participated in the judging process to determine the finalists and Stevie Award winners.
“I’m honored and grateful to win a Stevie Award, and I share this award with our President & CEO Pete Aquino and the entire RCN team,” Ramlall said. “We’d also like to thank our international programming partners who have contributed more than $2 million in marketing support.”
RCN now has more than 500 international viewing choices (an increase of 300 since January 2009) including more than 100 linear channels, available in 20 different packages and covering 15 different language groups, which surpasses many other competitor offerings.
In addition to this Stevie and others in prior years, Ramlall recently won two awards in the 2010 Bulldog Reporter Awards for Excellence in Media and Public Relations, receiving the gold award as Corporate PR Professional of the Year and the silver award as Public Affairs Professional of the Year. He was also recognized by the National Association for Multi-Ethnicity in Communications (NAMIC) in its 2009 Excellence in Multi-Cultural Awards competition that showcases top marketing tactics and case studies/campaigns targeted to multi-cultural audiences. Ramlall was also recognized at the NAMIC conference for being one of CableFAX: The Magazine's 2009 Top 100 Most Influential Minorities in Cable.
About RCN Corporation
RCN Corporation (NASDAQ: RCNI), http://www.rcn.com, is a competitive broadband services provider delivering all-digital and high definition video, high-speed internet and premium voice services to residential and small-medium business customers under the brand names of RCN and RCN Business Services, respectively. In addition, through its RCN Metro Optical Networks business unit, RCN delivers fiber-based high-capacity data transport services to large commercial customers, primarily large enterprises and carriers, targeting the metropolitan central business districts in the company's geographic markets. RCN's primary service areas include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago. (RCNI-G)