Viral is the key word here, if your videos have something to say and are always interesting then you will build a core following over time, enhanced by them appearing in searches for keywords and your company name.
Cheshire, UK (PRWEB) June 27, 2010
Searchengineoptimisation.com, a leading SEO services company, are sharing their tips on how to properly optimise videos posted on YouTube so that they can add benefit to a search engine optimisation campaign.
Searchengineoptimisation.com themselves have a video blog, featured videos hosted on YouTube, which offers the latest hints and tips on how to improve a web marketing campaign and search engine rankings. They feel that YouTube is an excellent communication tool for businesses looking to promote their products and services, helping to build brand image and enhance reputation as well as connecting with viewers in a new way.
One of the Searchengineoptimisation.com ideas for how a company can maximise the appeal of their YouTube presence is by always enabling the embed option on their videos. A video has a better chance of going viral and spreading the message to a wider audience if the option to embed onto other websites, such as blogs and forums, is present. Searchengineoptimisation.com believe that a website’s relevant SEO keywords should be included in the video description and tags so it can appear in search results. They also stress the importance of having a powerful and relevant title for their videos – a keyword inserted into the title tag will also give it greater scope for SEO success.
“It’s important to mention that if a company is making regular videos for their website, they need to make sure the media is clearly visible to their user base. There’s no point in posting videos onto your website if they are hard to find and don’t hold your customers’ interest,” comments a spokesperson for Searchengineoptimisation.com. “Post your latest video onto your homepage as well as letting your YouTube subscribers know every time a new one is published. Viral is the key word here, if your videos have something to say and are always interesting then you will build a core following over time, enhanced by them appearing in searches for keywords and your company name. If you have the embed option active, they can also share your video across the wider internet, increasing your exposure further.”
To find out more about Searchengineoptimisation.com and their SEO services, visit their website at http://www.searchengineoptimisation.com/.
Searchengineoptimisation.com can offer tailored and bespoke SEO solutions for any website with their skilled team of expert digital marketing professionals. Offering services covering all aspects of SEO, including on page, off page, social media and much more besides, they offer a free, no-obligation SEO analysis upon their initial consultation and also have a wide range of free SEO tools available on their website.