The Ad Club, Boston Redevelopment Authority Releases Study Results on Marcom Sector in MA at The EDGE Conference: Branded in Boston

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The Ad Club of Boston, in partnership with the Boston Redevelopment Authority (BRA), released the results of its first-ever study on the size of the marketing and advertising communications sector in Massachusetts at its third annual “The EDGE Conference: Branded in Boston” June 24, 2010, at the Westin Boston Waterfront.

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“These numbers are validation that the marketing & communications sector has a strong economic impact on the state (MA)." - Andrew Graff, CEO of Allen & Gerritsen and chairman of The Ad Club

The Ad Club of Boston, in partnership with the Boston Redevelopment Authority (BRA), released the results of its first-ever study on the size of the marketing advertising communications sector in Massachusetts at its third annual “The EDGE Conference: Branded in Boston” June 24, 2010, at the Westin Boston Waterfront.

“For the past year, we have been working with the BRA to define the size and scope of the marketing and advertising communications industry in order to gain a better perspective on the sector’s economic impact in this region,” said Kathy Kiely, president of The Ad Club.

The goal of the study was to benchmark the marketing & communications sector in Boston and the Commonwealth of Massachusetts. Highlights of the results include:

City:

  •     The Marketing & Communications Sector has a direct effect of $9.3 billion on the Greater Boston GRP, and indirectly contributes $22.1 billion, or 10.8% of Greater Boston's GRP    
  •     The Sector is directly responsible for just over 85,000 jobs in Metro Boston, equal to 5.1% of total jobs in the region

State:

  •     The Marketing & Communications Sector has a direct effect of $16.3 billion on the MA GRP, and indirectly contributes $38.7 billion, or 11.5% of MA's GRP
  •     The Sector is directly responsible for over 143,000 jobs in MA, equal to 4.4% of total jobs in the State

“Boston is known around the world as a city that fosters creativity and innovation,” said Andrew Graff, CEO of Allen & Gerritsen and Ad Club chairman. “These numbers are validation that the marketing & communications sector has a strong economic impact on the state.”

The full results were released at The Ad Club’s “The EDGE Conference: Branded in Boston” event. (Reports are available upon request).

About “The EDGE Conference: Branded in Boston”:

In partnership with the Commonwealth and other industry associations, The Ad Club highlighted the brands that were born here, raised here and continue to thrive here at its “Branded in Boston” event.

“Under the tagline ‘the revolution continues,’ we celebrated the intersection between the creative economy and innovation in Boston,” Kiely said. “We wanted people to leave with a greater perspective of the major brands and innovators – from icons to start-ups- that have come out of the Boston area.”

The line-up of speakers included Colin Angle, chairman of the Board, CEO & Co-Founder of iRobot; Laura Fitton, founder and CEO of oneforty.com; John Harthorne, founder and CEO of MassChallenge; Rob Weisberg, CMO of Zipcar; Boston Mayor Thomas Menino, Lynwood Walker, CEO & president of Difra, Inc.; Bob Mason, CTO of Brightcove; Nancy Cushman, co-proprietor & sake sommelier of o ya; and Ian Condry, associate director of comparative media studies at MIT. The complete list of speakers is available here: http://adclubedge.org/.

“When a group of us met earlier in the year to talk about this event, we got around to talking about the kinds of human characteristics that seem to surround revolutionaries,” said Baba Shetty, EVP, chief media officer at Hill Holliday and EDGE committee co-chair. “The vision to see the upside of how things could be; the passion that fuels their quest; and the courage and tenacity to see things through during dark days. We hope the stories you hear will inspire you.”

Also at the event, Boston Globe Media presented the first-ever “The Idea Award” to winners in three categories for doing something revolutionary and game changing in the region. More than 30 nominations were collected and a winner was selected in three categories: not-for-profits (Neighbor Brigade), startups (Converted Organics, Inc.) and brands (Staples).

Sponsors included Microsoft, Allen & Gerritsen, Boston Globe Media, Brightcove, Hill Holliday, John Hancock, Liberty Mutual, Boston Business Journal, Dunkin’ Donuts, Continuum, Protobrand, North of Boston Media Group, WGBH, Flybridge Capital Partners, GSN, Mass Challenge, Massachusetts College of Art and Design, Massachusetts – It’s All Here, Stay in MA and WBUR, Boston’s NPR news station.

About The Ad Club:

Founded in 1904, The Ad Club is the trade group for the New England communications industry. Focused on networking, professional development, advocacy, and diversity, The Ad Club organizes more than 30 events and programs every year. Legacy events such as the Hatch Awards, Media Auction, and Rosoff Awards highlight and celebrate the latest in new media and the digital landscape. The Ad Club's membership represents the best in class advertising agencies, media companies, and brands in the New England region.

For more information on The Ad Club, visit http://www.adclub.org and follow The Ad Club on Twitter and Facebook.

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Marsha MacEachern

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