Plimus Enables Frictionless e-Commerce with Buy Anyware e-Commerce API

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Eases Limitations of Online Transactions, Leading to Immersive User Experience and Increased Revenues

The Plimus Buy Anyware API connects vendors to shoppers without the need to launch a browser: with access to catalog items; orders & order details; subscriptions

Plimus, Inc., the leader in complete, configured and connected hosted e-business solutions, today announced the availability of its Buy Anyware e-Commerce application programming interface (API), which for the first time enables complete e-Commerce processes anywhere and anytime.

More than a streamlined checkout process, the Plimus Buy Anyware API eliminates the requirement of a virtual storefront, empowering sellers to revolutionize the buying experience by offering new customer-driven processes and increasing revenue through innovative new business models.

The evolution of Web 2.0 has changed the way users engage with, produce and consume content online blurring the boundaries of content and commerce. More and more users are turning to the Web to make purchasing decisions and they increasingly seek a frictionless transaction in which the selling point becomes part of the content experience. This is in part driven by the rise of the social Web, and the creation of communities that are changing the online buying process and shifting focus away from brand-owned properties toward peer-to-peer recommendations. As these new communities drive brands, companies need to rethink the way they engage with consumers in this new environment.

“This trend toward the next generation of e-Commerce – e-Commerce 3.0 – is defined by a deeply immersive relationship between buyer and seller, where the user is not required to disrupt his experience by launching another browser window and leaving the application to purchase additional credits, add supplemental features or purchase digital goods or content.” said Charles Born, head of marketing at Plimus.

“Engaging online customers within a ‘frictionless’ buying experience keeps them immersed longer and allows vendors to shorten the distance between prospect and customer”, said Tim Bajarin of Creative Strategies. “Merchants can then extend the relationship by delivering similarly frictionless buying experiences within their digital product, turning what used to be a one-time sale into a lifelong business relationship.”

The Plimus Buy Anyware API allows for complete control of the customer experience, whether surfaced within a browser, plug-in or installed software title. This includes security-compliant, single-click re-purchase functionality as well as the ability to synchronize customer account information such as purchase preferences across multiple properties or brands. The Plimus Buy Anyware API is not simply a streamlined checkout process that eliminates the requirement of a virtual storefront. Rather, it enables online transactions that can happen when and where it makes sense for the buyer, which leads to higher conversion rates and increased revenue by turning browsers into buyers.

“Applying social identity to streamline the purchase process is a powerful tool that is key to the future of e-Commerce," said Rooly Eliezerov, president and co-found of Gigya, the leading social optimization platform for online business. "We have developed a new Plimus Buy Anyware plug-in that integrates Gigya's authentication technology to bring this powerful tool to major video and content outlets around the world.” The Gigya-based plug-in is an example of the flexibility delivered by the Buy Anyware e-Commerce API. It will enable new and innovative business models not easily possible today, resulting in the potential for markedly higher revenue potential for merchants. The platform also increases revenue efficiency by empowering delayed-billing processes, which queue and batch-process micropayments, and securely supports 38 payment types and more than 60 different international currencies.

”In the casual games space, studios are always on the lookout for new ways to ease the process of turning a trial user into a paid player,” said Chris Hennebery, vice president of software distribution for Yummy Interactive. “The single-click Yummy In-App Activation solution we’ve built in conjunction with the Plimus Buy Anyware API eliminates as many as four discrete processes or ‘clicks’ for buyers of casual games, turning browsers into buyers and potentially boosting conversion rates exponentially.”

Said Simon Jones, vice president of strategic solutions for Plimus: “The rise of the social Web and the preference for peer-recommendations over advertising, has changed the buying process and the preferences of digital consumers. The Plimus Buy Anyware API delivers a truly seamless, ‘frictionless’ purchase process, which can be embedded in websites, plug-ins and even installed software. By placing the buying process at a time and place that is convenient for the buyer rather than the seller, the Buy Anyware API ushers in a new era of e-Commerce 3.0 that not only improves the transactional experience, but opens up new revenue streams for vendors of digital goods and services.”

About Plimus:
Plimus, Inc., a global e-commerce solutions provider, builds, and manages online businesses for thousands of software publishers, web hosting companies, and online retailers. Plimus offers an easy-to-implement, configurable e-Business platform that allows companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company’s award-winning e-Commerce Application is a flexible, hosted, and complete application that uniquely spans the entire e-Commerce lifecycle and is connected to a large global affiliate network.

Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-Commerce operation. More information may be found at .


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Leslie Clavin
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