Lenny & Larry's Profiled in the San Fernando Valley Business Journal: Innovators with a Passion for Delicious Nutrition

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Lenny & Larry's (http://www.lennylarry.com), a leading manufacturer of all-natural, high protein snacks, proudly announces its featured company profile in the San Fernando Valley Business Journal. This article showcases Lenny & Larry's as an innovative brand, a business worthy of admiration by fellow entrepreneurs and consumers who value delicious nutrition. The profile also follows Lenny & Larry's ongoing success with retailers such as GNC, Whole Foods, Ralphs, HEB, SuperValu, Smoothie King, 7-11, Robeks Juice and independent grocers throughout the United States. Additionally, Lenny & Larry's is available at major health clubs such as Gold's, Bally's, Lifetime Fitness and LA Fitness.

Lenny & Larry's (http://www.lennylarry.com), a leading manufacturer of all-natural, high protein snacks, proudly announces its featured company profile in the San Fernando Valley Business Journal. This article showcases Lenny & Larry's as an innovative brand, a business worthy of admiration by fellow entrepreneurs and consumers who value delicious nutrition. The profile also follows Lenny & Larry's ongoing success with retailers such as GNC, Whole Foods, Ralphs, HEB, SuperValu, Smoothie King, 7-11, Robeks Juice and independent grocers throughout the United States. Additionally, Lenny & Larry's is available at major health clubs such as Gold's, Bally's, Lifetime Fitness and LA Fitness.

"This profile in the Business Journal is a testament to our reputation as a company devoted to creating authentic products that combine great taste with all natural ingredients, a strategy that inspires loyalty among consumers and enthusiasm with many of the country's top supermarkets, grocers and convenience stores. In fact, the article underscores our longstanding success as a brand with a lucrative niche within the food industry. For example: our Muscle Brownies, Muscle Muffins and Complete Cookies are the real thing, a 'delicious distinction' that separates our products from competing brands that rely on harsh additives, artificial flavorings and other unsavory chemicals," says Barry Turner, Founder of Lenny & Larry's.

"We welcome this honor from the Business Journal, because it highlights the core principles that define us as a company: excellence, research, testing and dialogue with the very consumers who evangelize on our behalf. By never forsaking our principles, Lenny & Larry's is a model of success for people who want delicious snacks that unite flavor and all natural ingredients in one iconic package. Indeed, our Muscle Brownie is the top selling energy bar in over 100 Lifetime Fitness locations, making us the perfect choice for individuals who value our commitment to nutrition. From our humble beginnings in Gold's Gym in Venice, California, to expansion in New York City, Canada, Italy and Brazil, Lenny & Larry's is leading the way in healthy all natural high protein snacks.," states Don Croutch, President of Lenny & Larry's.

Lenny & Larry's Taste-a-Monials: Praise from Consumers
Lenny & Larry's continues to win praise from fans across the country, receiving unsolicited acclaim on a regular basis. "These [Muscle Brownies] were such an amazing treat and you don't have to feel guilty about it! If you have not had these, you MUST try them! They are AWESOME!" states Kristin P., a consumer in Massachusetts. "Lenny & Larry's makes a series of all natural, protein-enriched brownies, cookies and muffins. In a word -- delicious! Lenny & Larry's is my new favorite product. Healthy, all natural and delicious. Get some!!!" offers Lev F., a shopper in California.

About Lenny & Larry's
Headquartered in Southern California, Lenny & Larry's develops all-natural, delicious, healthy and high protein snacks for people of all interests. Created by Barry Turner, a fitness enthusiast and former star of TV's American Gladiators, Lenny & Larry's currently manufactures three acclaimed products: Muscle Brownie (Cookies & Cream, Peanut Butter, and Triple Chocolate), Muscle Muffin (Banana, Blueberry, Double Chocolate, and Pumpkin) and The Complete Cookie (Chocolate Chip. Double Chocolate, Lemon Poppy, Oatmeal Raisin, and Peanut Butter).

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