South Korea Launches “Body and Seoul” Sweepstakes

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Recognizing America’s Growing Interest in Medical Tourism, South Korea Launches “Body and Seoul” Sweepstakes

This offer of a world-class medical tourism experience to a lucky sweepstakes winner and travel companion reveals the sights and sounds of one of Asia’s oldest cultures

The Korea Health Industry Development Institute (KHIDI) today announced the launch of “Body and Seoul,” a health and wellness travel sweepstakes to Seoul, South Korea. Open to residents of the contiguous United States who are 25 or older, the sweepstakes will run for three weeks from 12:01 p.m. on June 26, 2010 (EDT) to July 19, 2010 at 5:59 p.m. (EDT). The grand prize winner, selected from a random drawing, and his or her traveling companion will receive a round trip flight in business class and six nights’ accommodation at the JW Marriott Hotel, Seoul plus a variety of health and wellness services from participating sponsors. The approximate retail value of the sweepstakes prize is $10,000. For more information or to enter the sweepstakes, visit http://www.bodyandseoulsweepstakes.com to complete the online registration.

“This offer of a world-class medical tourism experience to a lucky sweepstakes winner and travel companion reveals the sights and sounds of one of Asia’s oldest cultures along with a combination of traditional Eastern and Western medical care that has made South Korea an international health and wellness hot spot,” said Youngho Lee, director of the Global Healthcare Business Team, KHIDI. “In 2009 we welcomed more than 60,000 medical tourists – with Americans leading the pack. They experienced our state-of-the-art accredited medical institutions; U.S. trained and certified physicians; hospital-affiliated spas and our low cost of care.”

In addition to a vacation and cultural experience, the sweepstakes winner and guest will experience a combination of Eastern and Western health and wellness services from the following sponsors:

  •     VIP Health check-up at Seoul St. Mary’s Hospital
  •     VIP dental checkup and teeth whitening at the Seoul National University Dental Hospital
  •     Traditional Korean Medicine treatments at the East West Neo Medical Center including massage, herbal medicine, acupuncture, and dietary therapy
  •     Full skincare services selected from a menu of options provided by Arumdaun Nara Beauty Clinic
  •     A full day of spa services provided by the Konjiam Resort
  •     Sightseeing services including two half-day or one full day sightseeing tour of Seoul
  •     Accommodation at the JW Marriott Hotel, Seoul
  •     Transportation to and from the hotel and to each health and wellness service by Hyundai Medis

In 2009, the consulting firm, Deloitte, estimated that American medical tourists traveling internationally for care would exceed 1.6 million by 2012. According to a May 2009 Gallup poll, 29 percent of survey respondents would consider traveling out of the U.S. for alternative medical treatments for a major medical problem, and 24 percent would seek cancer diagnosis and treatment abroad.

“We know that Americans are willing to travel for the best available medical care,” said Youngho Lee. “The cost of medical services in South Korea is around 60-80 percent less than the cost of U.S. treatments so medical tourists can receive all of their required diagnostic tests and procedures without having to pick and choose only those they can afford in the U.S.”

In addition to the low cost of care, KHIDI representatives note the following additional facts about medical care in South Korea:

  •     Patient waiting times are virtually nonexistent in South Korea. Hospitals can provide comprehensive medical check-ups in a matter of hours, aided by high ratios of beds per 1,000 people, nurse to patient ratios, and a high number of physician specialists.
  •     Medical institutions are certified by international accreditation programs, such as the Joint Commission International, and physicians are trained in the U.S.
  •     Surgeons are world-renowned for their manual dexterity; essential for robotic and cyber knife procedures.
  •     Outcomes for some treatments are among the best in the world. That includes some of the highest survival rates for certain forms of cancer especially stomach cancer.
  •     Several airlines provide direct flights to Seoul from major U.S. locations like New York, Chicago, Los Angeles, San Francisco, Detroit, Chicago, Atlanta and Dallas.
  •     International patient centers with English speaking physicians, nurses and patient coordinator make it easy to coordinate and deliver high quality services to English speaking patients.

About KHIDI:

The Korea Health Industry Development Institute (KHIDI) is a government-funded institution established for the purpose of contributing to the improvement of the people’s health and the nation’s economic development. KHIDI promotes the health, medical, and bio industries as the core industries of the 21st century’s knowledge based economy and the nation’s core strategic industries. To learn more about KHIDI, please visit http://www.medicalkorea.or.kr.

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James Bae
KHIDI
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