One key benefit Treepodia provides is built-in A/B testing which guarantees that our business will see maximum results from the videos by testing the performance of different options and enhancements
Boston, MA (PRWEB) June 28, 2010
Treepodia, an early market leader in automated online product video technology and services, announced today that entertainment and party products e-commerce site http:// eParty Unlimited is now using its automated Smart Video Platform. As a result of adding more than 2,400 product videos to its online retail site, eParty Unlimited has seen a significant increase in purchasing activity among visitors who watch the videos, as well as higher visibility in search engines.
The San Carlos, CA-based party and special occasion supplies retailer deployed the Treepodia product video platform in the spring of this year, and has already seen an average increase in conversions of nearly 70%, comparing site visitors who view the videos to those who don't.
According to Jimmy Weng, founder and president of eParty Unlimited, the Yahoo! Stores online merchant decided several months ago that it needed to add product videos to its e-commerce site in order to stay competitive and maintain a positive reputation with customers.
"We initially tried to produce some videos in-house, but with 2,500 products in our catalog and very limited resources, we simply couldn't make it work," said Weng. "We also looked into outsourcing the video creation to an external production company but that approach proved to be cost-prohibitive. Once we discovered Treepodia's automated solution, there was no question that we found our answer," he said.
Product Videos Bring an E-commerce Site to Life
Weng explained that the process of creating the thousands of product videos was as simple as sending an XML data feed to Treepodia, and the automated video technology handled the rest. "There is no possible way we could have created so many videos ourselves, particularly in such a short timeframe, and hiring another firm to handle it was way too expensive. The Treepodia solution was exactly what we needed, and we're already seeing great results," he said.
Weng and his team are taking advantage of Treepodia's Smart Video Platform for more than just fast, cost-effective video creation. "One key benefit Treepodia provides is built-in A/B testing which guarantees that our business will see maximum results from the videos by testing the performance of different options and enhancements," said Weng.
With its internal A/B testing mechanism, Treepodia produces different versions of each product video and tests each one's effectiveness. The best performing versions, which can include voice-overs, background music of different types or text enhancements, are automatically promoted to ensure the highest conversion rate for each individual product.
"We're also starting to use Treepodia's Video Distributor service to ensure our videos are uploaded to all the popular video sharing sites, which will help drive more traffic to our product pages," said Weng. "Considering all the performance benefits the Treepodia solution provides - more site visitors, greater purchasing activity and higher conversion rates - I only wish we had found them sooner."
Treepodia Smart Video Platform
The Treepodia Smart Video Platform eliminates the high initiation costs of producing product videos and enables retailers to cover their entire product catalog with videos in 24 hours - while delivering a guaranteed four-fold ROI. Treepodia's automated video technology uses retailers' existing product images, marketing texts, user reviews, and merchandising rules to create engaging and effective videos, automatically. To ensure ongoing accuracy, the videos are updated on a continual basis to reflect changes in the retailer's catalog including new prices, special offers and additional items.
Treepodia's video platform is helping companies around the globe yield higher conversions and revenues -- and helps build a more loyal customer following.
The Treepodia Smart Video Platform works on a cost per view model, without production fees or contract terms. The system includes a control group, ensuring that retailers pay for performance, hence the dramatic ROI gains.
About Treepodia, Ltd.
With over 100,000 high converting videos and millions of views, Treepodia is the leading video platform for online retailers. The Treepodia Smart Video Platform enables online merchants to cover their entire product catalog with effective and engaging video content in just 24 hours. Treepodia offers a unique 4X ROI guarantee and has dozens of clients worldwide, including Ice.com, OnlineGolf, Forzieri, EyeBuyDirect, Emjoi, BedBathStore, wellpack.fr, and more.
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