Odessa, Texas Cosmetic Dentist Improving Weather and Smiles in Primetime Spotlight

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Dr. Robin Rutherford, a cosmetic dentist in Odessa, Texas, has teamed up with a local meteorologist for a week-long special series to provide an in-depth look at each step involved in creating a new smile through cosmetic dentistry.

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If I could feel more comfortable with the way I smile, I could just do my job that much better.

The Art of Dentistry, Dr. Rutherford’s Odessa, Texas sedation dentistry practice, joined CBS 7 News Meteorologist Greg Morgan to provide an inside look at the process of creating a new smile. From the initial examination, to developing the treatment plan, to the completed transformation, Greg Morgan and Dr. Rutherford revealed the entire journey in a special series aired every morning and evening in the spring of 2010, allowing viewers to witness one step of the dental treatment plan at a time.

Through each phase of the smile improvement process, whether cosmetic or restorative, Dr. Rutherford works with a wide variety of techniques, which often include procedures such as dental implants or porcelain dental veneers in Midland, TX. Dr. Rutherford says the overall ease of the process is portrayed through Mr. Morgan’s upbeat personality and sense of humor as he is seen sharing his personal experience with viewers until the final smile is revealed at the end of the week.

Before the procedure, Greg Morgan spoke of his love for making a difference in people’s lives through laughter, but also expressed that he felt something was missing. “If I could feel more comfortable with the way I smile, I could just do my job that much better.” To which Dr. Rutherford confidently responded to by stating simply, “Changing your smile can change your life.” In the final installment of the series, Greg Morgan revealed his new smile, and said that his favorite part about the whole process of this life changing event was enjoying the reactions to his new look.

Along with common procedures like dental implants in Midland, TX provided by the Art of Dentistry, the partnership with Greg Morgan allowed Dr. Rutherford to showcase the experience he gained while traveling the United States studying with a number of leading cosmetic dentists practicing in the field today. With access to such a wide base of knowledge, Dr. Rutherford says he is able to provide comprehensive, quality dental care for nearly any patient regardless of the type of procedure required.

About Dr. Rutherford

After graduating from Texas A& M, Dr. Rutherford attended the University of Texas Dental School at San Antonio. He is a member of the American Dental Association, Texas Dental Association, American Academy of Cosmetic Dentistry, and the American Orthodontic Society. He is a Fellow of the Dental Organization for Conscious Sedation—an honor achieved by only 2% of sedation dentists—as well as the American Dental Implant Association.

The Art of Dentistry and Dr. Rutherford are located at 4712 E. University in Odessa, TX 79762, and can be reached at (432) 367-0202, (800) 55-GENTLE, or http://www.gentledentaldoc.com.


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