Vendavo Expands European Operations

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Adds Experienced Sales Leadership and Opens New Office in Zurich

We have had tremendous success in Europe and see it as an important strategic market for Vendavo

Vendavo®, the leading provider of business-to-business price management and price optimization solutions, today announced the continued expansion of its operations in Europe. Over the past three years, Vendavo has grown its European operations by 300% reflecting strong success in Europe and a deep commitment to European customers.

Most recently, the company appointed Pascal Strnad as vice president of sales for Europe. With extensive enterprise software experience, Pascal will be responsible for building on the company's momentum in Europe and expanding sales.

"We have had tremendous success in Europe and see it as an important strategic market for Vendavo," said Neil Lustig, GM of worldwide operations at Vendavo. "With our investments in Europe, our goal is to effectively serve the needs of our European customers while accelerating revenue growth."

The company also opened a new office in Zurich, Switzerland to serve its expanding customer base in Europe. With the new office, Vendavo Europe will be able to further address the needs of its customers with local resources that have a deep understanding of issues relevant to the European market.

The new office address is:

Vendavo Switzerland GmbH
World Trade Center
Leutschenbachstrasse 95
8050 Zurich
Switzerland
Email: info(at)vendavo(dot)com

Based on continued success and focus on Europe, Vendavo will host its 2010 European Executive Forum on Pricing on September 21-22 in Dusseldorf, Germany. The invitation-only event will provide European executives with valuable insights into pricing best practices and how to apply them in today's economy. To request an invite to the 2010 European Executive Forum, please email: marketing(at)vendavo(dot)com.

Leading European companies across diverse industries including manufacturing, process, consumer goods and service parts rely on Vendavo Price Management and Price Optimization solutions to realize value from pricing.

About Vendavo
Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo Enterprise Pricing Suite solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It combines pricing science, pricing best practices, and enterprise-class pricing software to drive small improvements in average prices at every stage of the pricing process, from segmentation to deal close. Together, these improvements deliver big increases in profits - from 10% to 30%. Vendavo is the enterprise pricing solution of choice for more than 160 customer divisions at some of the world's biggest names in chemicals, high-tech and industrial manufacturing, consumer products, mill products and distribution. SAP resells the Vendavo solution to its customers under its own name, SAP Price and Margin Management. To learn more, or to request information, visit http://www.vendavo.com.

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Jena Coletti
Vendavo
617.275.6528
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