Social media networks have enabled us to reach attendees in ways which have been difficult in the past. Credit is due to Christian Georgeou as well. He handles the majority of our social media outreach and he has been killing it! All measurements from interaction to sales via social channels have showed marked improvement since he took them over.
New York, NY (PRWEB) June 29, 2010
Incisive Media, one of the world’s leading B2B information providers, today won two prestigious awards at the first Conference Awards 2010. Incisive Media’s SES team won the Best Use of Social Media award and the company’s Event Marketing Team won the Best Marketing Team award.
Tim Weller, Group Chief Executive of Incisive Media, said, “I am delighted to say that Incisive Media won the best use of social media award beating UBM, Reed Business and ACC Liverpool to this really important online accolade. This is another award given by our peers that further recognizes our strengths online. I am thrilled for Matt McGowan and the entire team at SES who are without a doubt leading the market in their innovative use of social media that has really helped bring the search and social community together.”
This award is for events which have benefited significantly from the use of social media -- such as Facebook, Twitter, LinkedIn, YouTube and Meetup. SES was able to demonstrate that it:
- Improved delegate numbers attributable to use of social media
- Attracted delegates who would not have been contacted by other traditional marketing channels
- Improved discussion and networking opportunities before, during and after the events
- Increased value for sponsors of the event and exhibitors
- Got excellent feedback from delegates
McGowan, publisher and head of U.S. for Incisive Media, said, “Social media networks have enabled us to reach attendees in ways which have been difficult in the past. Credit is due to Christian Georgeou as well. He handles the majority of our social media outreach and he has been killing it! All measurements from interaction to sales via social channels have showed marked improvement since he took them over.”
About Incisive Media
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. Its properties include ClickZ, a leader in digital marketing news, information, commentary, advice, opinion and research; SES, a leading global conference and training series focused on search and social media marketing; and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk and SES. For more information, visit http://www.incisivemedia.com.
For more information, contact:
Greg Jarboe, SEO-PR, Inc.
Christian Georgeou, Incisive Media
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