Arena Swim USA Announces Immediate Availability of Powerskin Performance Swim Line in the United States

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New Powerskin Racer Suit Worn by Top Olympic Swimmers

Arena, one of the leading companies at world-wide level in the sports waterwear category, announced the availability of its new Powerskin performance swim line at select retailers and team dealers nationwide, further solidifying the company’s return to the United States. Beginning in July, swimmers will be able to purchase Arena’s Powerskin racing suits, a proven line of performance swim wear that has already been at the forefront of several major victories, including the 2009 Rome Fina World Championships, the Mare Nostrum and National Grand Prix events.

“Seeing our product back in the U.S. marketplace is a huge step forward for the Arena brand,” said Bryan Smeltzer, vice president of marketing, Arena USA. ”We believe we have the best performing swimwear in the industry and are confident that elite swimmers and teams will notice a difference in our products.”

Arena’s new Powerskin line is approved by FINA and is available in three product ranges: Powerskin REVO, Powerskin XP and Powerskin ST. Our elite level racing products are the REVO and XP, and the ST being ulitized for both competition and training.

Powerskin R-EVO
Weighing less than 100g, Powerskin R-EVO is the lightest and fastest racing swimsuit ever produced by Arena. Made with Hydro-Stealth 100% textile material, this suit features Arena’s patented one-piece thermo-bonding system which features a complete stitchless construction with zero seams on the front. These properties ensure superb stability and body alignment during the stroke reducing surface and form drag.

Powerskin XP
Delivers higher speed in swimming thanks to its revolutionary Z-Raptor fabric which makes the suit smoother and more hydro-dynamic than the competition. Engineered with Z-Raptor fabric (35% Lycra, with 100% horizontal/vertical elasticity), Powerskin XP delivers superior compression on the swimmer’s body and provides maximum freedom of movement. Powerskin XP also significantly reduces surface drag , through optimized stiching and superior Teflon coating.

Powerskin ST
Hydro repellency surface treatment
A highly performing racing swimsuit made of X-FLAT, a very light knitted fabric (142 gr/m2), specially treated to obtain an extra smoother outer surface. The thin, and higher Lycra content (29%), of its X-FLAT fabric, Powerskin ST ensures outstanding comfort and dries quickly. X-FLAT fabric also guarantees excellent durability in chlorinated water and protection against ultra violet rays (50+ UPF).

All Powerskin suites maximize swimming speed thanks to its revolutionary woven fabric, which has a smoother and faster surface compared to the knitted fabrics used in regular swimsuits. Incredibly light yet compressive, with minimum water drag and water friction close to zero, Powerskin allows an outstanding speed performance during racing competitions.

The male and female version Powerskin suits are currently being worn by the world’s most elite swimmers including Team Arena athletes Aaron Peirsol, Rebecca Soni and Eric Shanteau. In addition, two of the most competitive NCAA Swimming Teams (The Men/Women’s Swimming Programs at the University of Auburn and the Men’s Swimming Program at the University of CAL Berkeley) trust Arena in competition. For more information, please visit http://www.arenausa.com.

Arena is distributed by Arena USA, based in Carlsbad,CA.

Since 1973, Arena creates and markets waterwear products for competitive swimmers and swim-fans and it is recognised as one of the premium brands for high quality swimwear and equipment. Over the last 36 years, the Company has developed a strong expertise in developing best in class products with particular focus on the Pool segment, while also gradually expanding into the Leisure/Beach segment.

Nowadays, Arena operates with commercial subsidiaries in Italy, France and Germany and through a network of worldwide distributors and licensees. The Arena brand is present in 80 countries worldwide, out of which 70 are directly managed by the Arena Group (6 through commercial subsidiaries and 64 through distributors and licensees), while in the Far East (10 countries) the brand is owned and managed by the Descente Group.

The genuine liaison of Arena to the world of sport and in particular to swimming competitions is enhanced by sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.

The Arena Elite Team of international swimming stars, includes Champions such as the many-times Olympic champion Aaron Peirsol (USA 26), gold medal in the 200m backstroke and in the 4x100m medley relay at the World Championships in Rome and gold medal in the 100m backstroke and in the 4x100m medley relay at the Olympic Games in Beijing, Rebecca Soni (USA, 21), Olympic champion of 200m breaststroke and World champion and World record holder in the 100m breaststroke, Eric Shanteau (USA, 26), gold medalist in 4x100 Medley Relay and Silver Medallist in 100m Breaststroke in Rome, the Brazilian champion Cesar Cielo (22), gold medal in the 50m freestyle and in the 100m freestyle at the World Championships in Rome as well as a gold medal in the 50m freestyle in Beijing, the Frenchman Alain Bernard (26), world silver in Rome and Olympic gold in Beijing in the 100m freestyle the Germans Paul Biedermann (23) world champion in the 200 and 400m freestyle, only athlete in the world to have beaten Michael Phelps, setting 2 new world records, and Thomas Lurz (29), gold in the 5km for three successive world championships, including the World Championships in Rome where he also won the 10km, the Tunisian Oussama Mellouli world and Olympic 1500m freestyle champion, the Serb Milorad Cavic (25), gold medal in the 50m butterfly and silver medal in the 100m butterfly in Rome and Olympic runner-up in the 100m butterfly, the Hungarian Laszlo Cseh (24), silver medal in the 200m medley and bronze in the 400m medley in Rome and three times silver medal in Beijing (200, 400m medley and 200m butterfly) , the Norwegian Alexander Dale Oen (23), silver medal in Beijing and European record holder in the 100m breaststroke and silver in the 100m breaststroke, the South Africans Cameron van der Burgh (21) , gold medal and world record in the 50m breaststroke and silver in the 100m breaststroke at the World Championships in Rome, and Roland Schoeman, Olympic champion at Athens in the 4x100m relay (2004) and twice world champion in the 50m butterfly in Montreal (2005) and in Melbourne (2007), Suzaan Van Biljon (21), winner of the gold medal in the 200m breaststroke at the recent world short course championships in Manchester and the Danish swimmer Lotte Friis (21), world champion in the 800m freestyle and silver in the 1500m freestyle, as well as the Polish champions Pavel Korzeniowski (24), silver medal in the 200m butterfly at the World Championships in Rome, and Mateusz Sawrymowicz (22), gold medal in the 1500m freestyle at the World Championships in Melbourne (2007).

Arena is also title sponsor of the FINA - ARENA Swimming World Cup, the historic partner of the LEN (Ligue Europeenne de Natation), and the technical sponsor and official supplier to many swimming Federations such as Russia, Hungary, Poland, Sweden, Croatia, Norway, South Africa, New Zealand, Ukraine , Romania, Czech Republic, Lituania and Estonia.

Arena is also proud sponsor of the Men/Women’s Swimming Programs at the University of Auburn (USA) and the Men’s Swimming Program at the University of CAL Berkeley (USA).

For more information:
Cristina Cantoni
Contrada Cisterna 84/85 - 62029 Tolentino (MC)
Tel. +30 0733 956200 Fax +30 0733969166
Mob. +39 334 6879249 c(dot)cantoni(at)arenaitalia(dot)it

Candice Jacobson
Senior Account Executive
LEADER ENTERPRISES, INC.
3030 Old Ranch Parkway, Suite 380
Seal Beach, CA 90740
o: 562.546.6005
c: 562.881.4683

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