Getting Search Ready for Holiday Retail - Now!
Redding, CT (PRWEB) June 29, 2010
On Wednesday, July 14 at 1 PM Eastern, Search Marketing Now presents "Getting Search Ready for Holiday Retail - Now!" This webcast is free and is sponsored by Experian Hitwise.
Registration is open at http://searchmarketingnow.com
Ask any savvy online retailer and they'll tell you: a successful holiday retail season starts with strategic planning in July. In order to plan effectively, retailers need the best information in terms of the market, the competition, and customer behavior. What market segments are strongest? Who's got the best website? What keywords are customers using?
This webcast will give an overview of the current state of online retail — plus insight into the 2010 holiday shopping season.
Heather Dougherty Director of Research at Experian Hitwise will present recent research highlighting trends in consumer shopping, searching, and overall retail markets both online and offline. Lynn Lanphier, Senior Manager, Customer Experience at BestBuy.com will present a case study of how one large retailer prepares itself online for the holiday season.
Topics will include:
- Current state of online retail & outlook for 2010 Holiday season
- What did the audience look like during the 2009 holiday season?
- Which retail categories outperformed others last season
- How & when consumers searched online during the holidays
- How to prioritize SEO opportunities through analysis & comparison of your SERP positions with competitors to identify underperforming keywords and set SEO priorities
- How to evaluate performance of paid search terms & impact upon overall traffic levels from the previous holiday season
This webcast is sponsored by Experian Hitwise. Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.
Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced, and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.
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