Machinima.com Generates Record Numbers for Electronic Entertainment Expo 2010 Coverage Drawing over 46 Million Video Views and 10 Million Uniques Machinima.com Announces "Best of E3" Winners Appealing to Global Gaming Audience

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Machinima.com reports record numbers for E3 Coverage and Announces "E3 Best of Show" Winners

Machinima.com, the premier online entertainment network for gamers that draws 27 million unique visitors monthly, has delivered record numbers for the second year of coverage of the Electronic Entertainment Expo (E3) 2010 with over 46 million video views and 10 million unique visitors. Created to specifically appeal to the vast community of global gamers that are online, Machinima.com coverage aired on Machinima's flagship show, "Inside Gaming: E3 Edition", game play channel "Machinima Respawn," and sports vertical "Machinima Sports" starting on June 14, 2010. Having published one-third the amount of the content as competitors, Machinima.com's E3 coverage surpassed competition sites by over a million daily visits and uniques on average.

Machinima.com's week-long coverage highlighted exclusive developer interviews, never before seen gameplay and much anticipated trailers and included updates from the E3 show floor every hour on the hour from 10 AM until 8 PM daily from June 15 - 17. Machinima.com also aired coverage from the Microsoft, Nintendo and Sony conferences. On the final day of "Inside Gaming: E3 Edition," programming, Machinma.com announced the 'Best of E3' winners across 16 categories including: Best of Show; Best Original Game; Best Console Game; Best Handheld Game; Best PC Game; Best Hardware; Best Action Game; Best Action/Adventure Game; Best Role Playing Game; Best Racing Game; Best Fighting Game; Best Sports Game; Best Stragtegy Game; Best Social/Casual Game; and Best Online Multiplayer Game. http://www.youtube.com/watch?v=I6DBIScfLB4 See attached list of official winners.

Inside Gaming delivers comprehensive coverage of the most important industry and consumer events including E3, PAX, GamesCom, and Comic Con. Inside Gaming's coverage of each of the major events of 2009 delivered an average of 15 million video views during the week of the respective events and yielded unmatched marketing opportunities for advertisers associating with the Machinima.com Network during such events. Inside Gaming will cover approximately 20 events of interest to gamers in 2010.

Following the success of the 'Machinima' Channel on YouTube, the number one channel in the entertainment and gaming categories, Machinima.com has launched two new original channels - 'Machinima Sports' and 'Respawn', which delivered over 100 Million video views in the first 3 months.

About Machinima.com:
Machinima.com, the premier online entertainment network for video gamers, has rapidly expanded to provide comprehensive and compelling entertainment content focused on gaming within the core 18 - 34 demographic. Machinima generates more than 120 million video views per month across its network, making it the number one all-time Entertainment Channel on YouTube and the ultimate destination for video gamers. Machinima.com also operates 25 franchise shows which showcase gameplay, industry news, game highlights, and commentary. The company also creates original series for game publishers, developers, networks and studios that help generate ongoing community between and around title releases. The word "Machinima" is a loose hybrid of the words "machine" and "cinema" and is used to describe the process of creating real-time animation by manipulating a videogame's engine and assets.

Media Contacts:

Jocelyn Johnson / Dawn Miller

Winners of Machinima.com's 'best of E3' Awards

http://www.youtube.com/watch?v=I6DBIScfLB4

Best in Show

Star Wars: The Old Republic

Best Original Game

Space Invaders Infinity Gene

Best Console Game

Call of Duty: Black Ops

Best Handheld Game

God of War: Ghost of Sparta

Best PC Game

Star Wars: The Old Republic

Best Hardware

Nintendo 3DS

Best Action Game

Call of Duty: Black Ops

Best Action/Adventure Game

Dead Space 2

Best RPG

Star Wars: The Old Republic

Best Racing Game

Gran Turismo 5

Best Fighting Game

Marvel vs. Capcom 3

Best Sports Game

Madden 11

Best Strategy Game

Civilization 5

Best Social/Casual Game

LittleBigPlanet 2

Best Online Multiplayer

Halo Reach

Best Trailer

Homefront

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Jocelyn Johnson

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