Columbia, MD (Vocus) June 30, 2010
RCN Corporation, a leading provider of all-digital and high definition video, high-speed internet, and premium voice services to residential and small-medium business customers, as well as high-capacity transport services to carrier and large enterprise customers, has named Aquarius Sports & Entertainment as its Sponsorship Agency of Record.
Aquarius will handle sponsorship strategy, analysis and negotiation for RCN’s portfolio of Sports, Entertainment, Arts, and Cause marketing sponsorships across the company’s primary service areas including Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago.
“Our entire team is proud to have the opportunity to represent RCN in the sponsorship industry,” said Aquarius President and Founder Marc Bluestein. “We look forward to enhancing the company’s current sponsorship platforms and developing new programs which position RCN as an industry leader and provides unique points of differentiation amongst their competitive set.”
Additionally, Aquarius will work with RCN to build a sponsorship scorecard that will vet sponsorship opportunities. The scorecard will also ensure the company is leveraging its sponsorship platforms and athlete marketing relationships to achieve several objectives, including growing its subscriber base.
“RCN supports and is involved with a robust number of sponsorships throughout all of our markets and we’re looking forward to working with Aquarius to connect our brand and services to our current and potential customers,” said RCN Director of Acquisition Marketing & Brand Management Stephanie Bailey.
About RCN Corporation
RCN Corporation (NASDAQ: RCNI), http://www.rcn.com, is a competitive broadband services provider delivering all-digital and high definition video, high-speed internet and premium voice services to residential and small-medium business customers under the brand names of RCN and RCN Business Services, respectively. In addition, through its RCN Metro Optical Networks business unit, RCN delivers fiber-based high-capacity data transport services to large commercial customers, primarily large enterprises and carriers, targeting the metropolitan central business districts in the company's geographic markets. RCN's primary service areas include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago. (RCNI-G)
Aquarius Sports & Entertainment is a full-service sports and entertainment sponsorship consulting and event marketing agency that provides clients with a one-stop option for sponsorship consulting and activation services, sponsorship sales representation, corporate hospitality, and event and promotional marketing. http://www.aquarius-se.com