Dress for Success Philadelphia to Host Diamonds and Denim Summerfest at the Water Works Landmark; Zales — Exclusive Diamond Sponsor For Event

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Not-For- Profit Promotes Economic Independence For Disadvantaged Women

The Water Works Restaurant and Lounge at Fairmount Park, Philadelphia

Dress for Success Philadelphia will hold its second annual Diamonds and Denim Summerfest on July 26, 2010 at the Water Works Restaurant and Lounge in honor of its second year of operation in the Greater Philadelphia region and to benefit its clients. The highlight of the evening will be the legendary Diamond, Denim and Destination Dig with Zales as the exclusive diamond sponsor, according to Ellen Freda, executive director for Dress for Success Philadelphia.

The Hotel Palomar Philadelphia, a Kimpton Hotel, will receive the Corporate Hero award, and ARAMARK, will receive the Corporate Partner award during the evening’s program.

This year guests will have the opportunity to win denim jeans, or a hospitality related gift, such as dinner at a restaurant or a hotel stay, in addition to diamonds, in the new Diamond, Denim and Destinations Dig. For just $10 a scoop, or three scoops for $25, each guest will have the opportunity to dig in the sand box to find a numbered stone, which will correspond to the winning diamond gift. Any unclaimed diamonds will be included in the live auction, which will cap off the evening’s event. Denim and travel gifts can be won by scooping up a denim or travel token in the sand.

Guests have an additional chance to win Zales diamonds earrings through a $5 per ticket raffle. Tickets can be purchased from Dress for Success Philadelphia board members now through the evening’s event. Two winning tickets will be drawn on July 26, and each winner will receive a pair of diamond earrings from Zales. Ticket purchasers do not need to be present to win.

The evening’s summerfest begins at 5:30 p.m. and includes a silent auction, the Diamond, Denim and Destination Dig, and a live auction. Cocktails, hors d’oeuvres, and islands of elegant dining cuisine will be available throughout the evening.

Zales, The Hotel Palomar Philadelphia, ARAMARK, PECO, UPS, and Stradley Ronon have signed on as sponsors to date. The auction will include fine apparel, travel and dining, entertainment venues and tickets, portraits, and internship opportunities, as well as many other interesting offerings. For tickets to Diamonds and Denim please visit http://www.dressforsuccess.org/philadelphia.

About Dress for Success Philadelphia
Located at 233 N. 12th Street, Dress for Success Philadelphia has suited over 4,500 disadvantaged women in the Greater Philadelphia area since opening its doors July 1, 2008. Dress for Success Philadelphia is part of a worldwide not-for-profit organization offering services designed to help its clients find jobs and remain employed. The mission of Dress for Success is to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since 1997, the Dress for Success organization has served more than 550,000 women around the world. Visit http://www.dressforsuccess.org/philadelphia for more information.

Media Contact: Donna Weaver, WeaverWorks, 215-428-0972, dbw(at)weaverworks(dot)us

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