Boca Raton, FL (PRWEB) June 30, 2010
An unforeseen player has emerged in the sweepstakes for LeBron James – an advertising agency. The Creative Underground, an agency with offices in South Florida and Chicago, has reportedly offered James a deal that would make him a summer intern.
"LeBron James has long seen himself as a worldwide brand and it's always important people have solid understanding of brand strategy prior to entering a new market, as we expect him to do," says Dan Gershenson, Creative Director.
Creative Director Tom Olivieri adds, "We have a long history of winning, a stable organization and if LeBron would like to add someone like Chris Bosh, we've positioned ourselves well to have room in our company for him as an intern too."
In addition to learning about writing, design and strategic development, James will be enabled to join managers for client meetings and participate in brainstorms. Besides covering costs for transportation to and from the agency, The Creative Underground will provide James with a Brand Audit, their strategic playbook for helping brands grow over a 6-12 month period.
There have been rumors that James is close to signing with the agency, although those rumors have been spread primarily by the Creative Directors. Still, Olivieri feels confident.
"Even if he decides to go another way on Thursday, we fully anticipate working with LeBron by the summer of 2011."
About The Creative Underground
The Creative Underground is an agency focused on brand development, led by agency veterans Dan Gershenson (The Colonel) and Tom Olivieri (El Diablo). Since 2005, The Creative Underground has grown its agency roster to several clientele in the biopharmaceutical, beverage and hospitality segments. With the rallying cry of “The Revolution Starts Today,” the agency uses insights to implement creative approaches that bring the best of traditional and new media together. Based in Boca Raton, Florida, the agency has recently expanded into the Chicago marketplace. For more information, visit http://www.thecreativeunderground.com