AquaSuperStore.com Increases Website Conversion Rate and Sales by over 5% with buySAFE Bonding

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buySAFE, Inc., (http://www.buysafe.com) a leading provider of consumer confidence and website conversion solutions, and AquaSuperStore.com (http://www.aquasuperstore.com), a leading online retailer of discount swimming pool, pond, and backyard living products have reported an increase of over 5% in AquaSuperStore.com’s website conversion rates from implementing the buySAFE Bonding solution.

With the addition of buySAFE to our site, we saw an immediate lift in our conversion and revenue along with a satisfying consumer experience

buySAFE, Inc., (http://www.buysafe.com) a leading provider of consumer confidence and website conversion solutions, and AquaSuperStore.com (http://www.aquasuperstore.com), a leading online retailer of discount swimming pool, pond, and backyard living products have reported an increase of over 5% in AquaSuperStore.com’s website conversion rates from implementing the buySAFE Bonding solution.

AquaSuperStore.com conducted a highly sophisticated website conversion impact test, where 50% of the traffic to their site experienced buySAFE and 50% of the traffic saw no buySAFE whatsoever. Controls were put into place to ensure that return visitors had the same experience – with or without buySAFE - on their subsequent visits. The A-B test took place over a multi-week period in May 2010 with over 120,000 website visitors participating, making the results highly statistically significant. AquaSuperStore.com’s over 5% jump in conversion and sales also produced an even greater increase in profitability as all of the additional sales generated via the buySAFE solution were completely incremental (e.g. no added spending on advertising).

“With the addition of buySAFE to our site, we saw an immediate lift in our conversion and revenue along with a satisfying consumer experience,“ says Chris Smith, Manager of AquaSuperStore.com. “buySAFE is a very effective solution to lift conversion and is a must have for every successful online business.”

“We are thrilled to have Chris and the team at AquaSuperStore.com join our family of over 3,000 buySAFE Merchants,” says Jeff Grass, buySAFE, Inc.’s President & CEO. With the buySAFE Seal and 3-in-1 bond guarantee option in checkout, shoppers can buy with total confidence. AquaSuperStore.com is committed to delivering great pool and backyard living products with a great customer experience, and we are pleased that buySAFE has contributed to the fast growth and continuing success of this innovative merchant.”

About buySAFE, Inc.
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 5 billion views of the buySAFE Seal, 20 million bonded purchases and over 3,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com.

About AquaSuperStore.com
Aqua Superstore’s goal is to be the one and only source for discount swimming pool, pond, and backyard living products. Aqua Superstore excels in providing superior customer service and expert advice on all the products they sell. This total focus on the customer clearly differentiates Aqua SuperStore in the marketplace. Aqua Superstore is just one of a family of quality companies both on and off the internet with multiple online super stores in the Home & Garden retail category selling everything from pool supplies and pond products; to fans and plumbing faucets. For more information, visit: http://www.aquasuperstore.com/

For Media Contact:
buySAFE, Inc.
Hans Dreyer, Vice President
703 778 4445 x110
hdreyer(at)buysafe(dot)com

AquaSuperStore.com
Chris Smith
Manager
(941) 487-2775
chris(dot)smith(at)aquasuperstore(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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