Vello Systems Appoints Global Marketing Executive, Establishes Expanded Silicon Valley Headquarters

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Networking veteran Jeff Baher to lead Marketing, larger Silicon Valley headquarters to support expanded development and customer engagements

Vello Systems, a leader in next-generation high performance IP+Optical™ networking systems, today announced the appointment of Jeff Baher as Vice President, Marketing and the establishment of an expanded Silicon Valley headquarters. Both announcements represent significant milestone achievements as the company looks to build on its success and accelerate sales and marketing initiatives as well as development efforts.

Mr. Baher brings nearly 20 years of experience in high-tech marketing in Fortune 500, mid-size and startup environments to the team. Mr. Baher joins Vello Systems from Ericsson where he was responsible for IP Networking marketing strategy and execution. Before Ericsson, Mr. Baher held positions at NextWave Wireless, Juniper Networks and Caspian Networks.

Mr. Baher also spent 10 years at Cisco Systems in its formative years where he held positions of increasing responsibility in technical marketing, product management, solutions marketing and outbound marketing. He played a principal role in developing Cisco’s high-end routing branding strategy and bringing a range of optical, routing and content networking products to market. Mr. Baher holds a BA degree from Harvard University.

“Carriers and enterprise alike are wrestling with significant challenges as they look to dramatically improve network performance while lowering cost structures at the same time,” commented Mr. Baher. “Vello Systems is uniquely positioned to meet these challenges through a combination of innovative design philosophy and leading-edge IP+Optical networking technologies.”

Vello Systems also announces a new expanded headquarters in Menlo Park, California. The larger facility is the home to product and technology development, marketing, and administrative functions and supports growing customer and partner engagements.

“Vello Systems is entering into its next phase of sales and product development growth,” said Karl May, Vello Systems President and CEO. “We’re very excited to have Mr. Baher join the Vello Systems team and excited to be in our expanded Silicon Valley headquarters facility as we accelerate the development of our carrier and enterprise networking solutions.”

About Vello Systems
Vello Systems develops high performance 10G and beyond IP+Optical™ solutions for carriers and enterprise worldwide. Its CX™ family of networking systems supports mix-and-match wavelength, OTN, Ethernet/IP, SDI video and Fiber Channel connectivity and utilizes the company’s patented Adaptive Optical Services Routing (AOSR™) technology to simplify networks—unleashing highly scalable and flexible bandwidth, dramatically improving network response time, and lowering costs. The company’s systems and software are designed to support the broadest networking capabilities, excelling over long fiber paths, on old and unconditioned fiber, and even when multiplexed onto fiber shared with other equipment. Vello Systems is headquartered in Menlo Park, CA.

Media Contact: Jeff Baher, VP Marketing,

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