Acquity Group Selected to Join ExactTarget's Partner Advisory Council

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Firm joins other top marketing and interactive solution agencies in a strategic effort to offer feedback and advice on product enhancements

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With the ExactTarget platform, Acquity Group’s clients can seamlessly leverage an integrated digital marketing platform to engage with their various audiences.

Acquity Group, a world’s leading multi-channel commerce and digital marketing company, has been named to the Partner Advisory Council of ExactTarget, a global provider of e-mail marketing and interactive marketing solutions.

As a founding member of the council, Acquity Group will provide ExactTarget feedback and collaborate on future product enhancements to fuel continued growth of ExactTarget’s global network of resellers, agencies and embedded technology partners.

Selected from ExactTarget’s more than 600 partners, the Partner Advisory Council consists of executives from some of the world’s top interactive agencies and marketing technology providers.

“Our partnership with ExactTarget allows us to offer our clients a full-featured extension to the existing digital marketing services we already provide,” said Tom Nawara, vice president of digital strategy and design at Acquity Group. “With the ExactTarget platform, Acquity Group’s clients can seamlessly leverage an integrated digital marketing platform to engage with their various audiences.”

Acquity Group’s unique position in the market as a provider of integrated digital strategy, marketing and technology solutions made them an attractive partner for ExactTarget, Nawara said.

“Acquity Group has deep expertise in harnessing the power of the ExactTarget platform to create compelling online marketing for some of the nation’s top brands,” said Tom Williams, ExactTarget’s director of channel operations. “We look to leverage their experiences alongside those of other top partners to fuel the continued evolution of our technology and offerings to meet the unique needs of our partners around the world.”

Acquity Group has implemented ExactTarget services in a wide range of instances for a variety of clients, including for Chicago’s metropolitan commuter rail service, Metra, and large Fortune 500 brands.

About ExactTarget:

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit http://www.exacttarget.com or call 1-866-EMAILET.

About Acquity Group:

Acquity Group is the world’s leading multi-channel commerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group is headquartered in Chicago, with offices across the U.S. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com.

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Lauren Eichmann
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