Birmingham, AL (PRWEB) June 30, 2010
Slim & Fit, a fitness and weight loss franchise launched by celebrity trainer Jaime Brenkus is franchising nationally. The company currently has nine locations open in five states with contracts signed for another seven units. This is a low cost fitness model with limited staffing and space requirements. While most fitness concepts focus on either exercise or diet, Slim & Fit focuses on both. Members can choose from a menu of plans with the typical program including three circuit workouts blending cardio and resistance training and one session with a nutritionist. Members can also purchase proprietary meals along with a portion control plate from Slim & Fit.
Appeal to Medical Professionals
Slim & Fit, which currently has three practicing physicians as franchisees, carries a certain appeal to medical professionals. Physicians are on the front lines when it comes to being in a position to council patients on the benefits of a diet and fitness program. The concept is simple to run in that it requires essentially three employees and 1,500 square feet of space (200 for an express unit added onto an existing business) and with the right staffing can be operated passively allowing the franchisee to focus on their medical practice. At a total investment of approximately $85,000 it is conducive to multiple units and partnering arrangements with trainers or nutritionists. Medical professionals in today’s environment of rising mal practice insurance and lower claims payouts are seeking additional ways to add revenue and augment their business.
“This is an amazing program,” says Dr. Denise Mirando, who owns four area (Ohio) Slim & Fit centers along with her husband, Dr. William S. (Bill) Mirando, and Dr. David Rickson, and his wife, Renee Rickson, a registered nurse. “I have been involved in being slim and fit my whole life,” Dr. Bill says. “As a board certified dermatologist, nothing makes me happier than when I can correct teenagers’ bad acne and scarring and change their lives. They have more self-confidence, they do better with the opposite sex, and the feel better about themselves. Being overweight is a similar problem but with greater health risks, like high blood pressure, type two diabetes, high cholesterol, and sleep disorders. When Jaime told me about this program I was excited because we really can change lives.”
Jaime Brenkus has spent nearly 25 years in the fitness industry as a trainer, an entrepreneur and, most notably, the creator of the iconic 1995 exercise video 8 Minute Abs. With his current venture, the weight-loss studio franchise Slim & Fit, Brenkus says he’s setting out to correct the “terrible mistake” today’s fitness clubs have made by focusing on membership numbers rather than personal results.
Brenkus says the 200 million “deconditioned” (a fancy word for out of shape) Americans is the audience to go after. “The only reason most women work out is to lose weight,” he says, “and it’s amazing that fitness clubs haven’t made that their first priority.”
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