HSN Expands Reach With New Mobile Shopping Site Launching July 1

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“HSN Mobile” Featuring WAP Technology Makes Products and Shopping Experiences More Accessible to Customers on the Go

HSN, a leading interactive multichannel retailer, announced today the launch on July 1 of HSN Mobile, a user-friendly, mobile-optimized version of the retailer’s top ten trafficked e-commerce site hsn.com. The new site will be available on all internet-enabled mobile devices and is a key element of HSN’s comprehensive, multi-channel strategy designed to provide consumers with a compelling shopping experience whenever and wherever they desire.

“In today’s retail marketplace, offering a true multi-channel experience is crucial to achieving success,” said Brian Bradley, Executive Vice President of HSN.com and Advanced Services. “We understand that customers need access and service on their own terms, and we are excited about the opportunities that mobile technology offers as we introduce HSN to even more consumers and leverage our robust site.”

Utilizing WAP technology, HSN Mobile will greatly enhance the customer’s ability to shop via the phone, offering all smart phone users an engaging experience that is similar to what is currently available via the HSN Shop application for iPhone and Android devices without the need to make any downloads. Those with handsets that support streaming video will be able to view HSN’s live broadcast as well as product demonstrations and original content that are currently available on HSN.com.

Customers will also have the ability to search and access products, including HSN’s special value of the day “Today’s Special” which will be called out on the home page. Additionally, users will be able to create a new account and complete transactions, all via the mobile site.

HSN plans to expand the features available on HSN Mobile in the future to include more of the offerings available to HSN.com users, including the HSN Program Guide to view upcoming must-see shows and sign up for e-mail alerts for their favorite brands. Additional applications will vary based on specific mobile devices.

About HSN
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Grayce by Molly Sims, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Signature Statement Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Curations with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Chi by Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).
A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 95 million households in the US in HD 24/7; hsn.com, a top ten trafficked e-commerce site featuring more than 15,000 product videos; and mobile via its iPhone application. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

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