DVF To Bring The Radio City Rockettes To Vienna’s Life Ball

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Diane von Furstenberg is pleased to announce she will stage a performance of the Radio City Rockettes in Vienna for the 2010 Life Ball on July 17th, 2010

Diane von Furstenberg is pleased to announce she will stage a performance of the Radio City Rockettes in Vienna for the 2010 Life Ball on July 17th, 2010.

“There is nothing more New York than the Radio City Rockettes,” says von Furstenberg, “and we are thrilled to bring those legs, those kicks, and those glamorous women with us to Vienna.”

The Radio City Rockettes will represent DVF in a choreographed fashion segment featuring DVF wrap rompers, a style inspired by the classic wrap dress and launched for the Cruise/Pre-Spring 2010/2011 collection. The event will be held at the impressive and historic Vienna City Hall, which serves as the elegant opening for this year’s Life Ball and the XVIII International AIDS Conference that begins the following day in Vienna.

The Life Ball 2010 audience is expected to exceed 40,000 people at Vienna City Hall Square, as well as thousands of people around the world. This annual fashion spectacle celebrates one of the largest annual AIDS charity events.

Diane von Furstenberg, one of the premier names in American fashion, was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand it is today. The company, headquartered in New York City, has expanded to a full comprehensive line of ready-to-wear, swimwear, handbags, footwear, eyewear, luggage, accessories, DVF by H. Stern fine jewelry watches, fragrance and rugs. Its distinctive collections are sold in over 71 countries and in 34 namesake retail boutiques worldwide.

The Radio City Rockettes®, the world’s most famous precision dance troupe, have been a legendary force in entertainment with a rich history of skill and dedication to their craft for more than three quarters of a century. From their memorable USO Tours during WWII, to show-stopping Super Bowl Halftime appearances, to the annual Macy’s Thanksgiving Day Parade performances, to the 2001 Presidential Inauguration Ceremony, the Rockettes have become a national treasure. Their annual starring role in The Radio City Christmas Spectacular at Radio City Music Hall®, and in numerous other cities across the United States, is seen by more people in one year than most other live shows in America – more than 2.1 million people annually.

MSG Entertainment (MSGE), the live entertainment arm of Madison Square Garden, Inc. (Nasdaq: MSG), is a worldwide entertainment company recognized for its signature combination of event production and entertainment marketing. In addition to the nearly 900 entertainment concerts and events that take place each year at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, The Beacon Theatre and The Chicago Theatre, MSGE has an exclusive co-booking agreement with Boston’s Citi Performing Arts Center/ Wang Theatre. MSG Entertainment’s live events include the Radio City Christmas Spectacular, which includes the national arena tour and the theatrical tour and has played to more than 69 million people in 63 different cities across North America. Additionally, MSGE has an ongoing partnership with Cirque du Soleil to create new content and productions for its venues. Wintuk, which premiered in 2007, was built exclusively for The Theater at Madison Square Garden and runs every holiday season. More than five million people attend MSG Entertainment branded events annually including concerts, special events, and family attractions.

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Emese Szenasy
DVF
212.463.6633
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