AmberWatch Alert System to Launch June 21, 2010, Uniting Communities in Aggressive Child Protection

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On June 21, AmberWatch Foundation will launch a free subscription service providing parents a 'weapon of choice' in the proactive protection of their children.

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When an ‘Amber Alert’ goes out, the abduction has already taken place. Now, parents are united and armed with a ‘weapon of choice’ to prevent abduction.

On June 21, 2010, AmberWatch Foundation - the definitive name in preventing crimes against children - will launch, a free service with simple online registration that arms parents with authenticated information and provides them with a powerful, proactive weapon for preemption and prevention against abduction. The AmberWatchAlert System will be launched with an extensive cross-media marketing campaign spanning web, radio, print, and television.

“To connect communities in aggressive child protection, we created a system that spreads the word about predators before they can harm our children,” said AmberWatch Foundation CEO Keith Jarrett, who begins a national media tour in late June to promote AmberWatch Alert. “Subscriber-Parents receive email Alerts if a child predator is or has recently been preying on children in any of their selected zip codes of interest. Information on predators is received through multiple sources, then vetted and authenticated by the AmberWatch Foundation before an official AmberWatch Alert email is issued.” Jarrett added that alerts are graded based on the level of concern, combining community proactivity and awareness with authentication and appropriate law enforcement involvement.

One need only refer to a handful of statistics to sense the immediate need for a service like AmberWatch Alert:

  •      2,200 children are reported missing every day – US Dept of Justice
  •     Over 260,000 children are abducted each year – US Dept of Justice
  •     One in four girls and one in six boys are victims of sexual assault by the age of 18 – Kaiser Permanente

While the cross-media marketing campaign is geared toward the aggregation of a 10MM+ parent database of subscribers (with kids between the ages of 4 through 17), the Foundation views law enforcement agencies and schools - which previously had no unified method of sharing information - as key partners in this endeavor. “Parents, schools, and police are always on the lookout for possible predators, but until now there was no organized way to unify this effort or share this information beyond a single school.” said Jarrett. “When an ‘Amber Alert’ goes out, the abduction has already taken place. Now, parents are united and armed with a ‘weapon of choice’ to prevent abduction.”

AmberWatch Foundation was established in 2004, with the mission to provide educational programs and innovative technologies that proactively and preemptively protect children against abduction, predators and the dangers of the digital world. Initiatives such as the “Be Safe!” Education Program have garnered the support of Foundation Champions from our nation's law enforcement, professional sports, media, and entertainment arenas, and earned AmberWatch Foundation distinction as a GuideStar verified nonprofit organization.

The AmberWatch Foundation is a 501c3 national not for profit organization, headquartered in Seal Beach, California.

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Hesh Rephun, Raging Artists

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