"We are especially receptive to clients who espouse strong thought leadership and approach brand awareness with bravery and conviction. AmberWatch Foundation fits that bill perfectly."
Los Angeles, CA (PRWEB) June 24, 2010
Full service Public Relations and Web Marketing firm Raging Artists has been named PR firm of record for non-profit AmberWatch Foundation, the definitive name in preventing crimes against children. The firm's clientele spans the spectrum, from retail and eCommerce to advertising, film production, entertainment, and non-profits. It recently created SaveTheWhalesNow.com, the site behind Pierce Brosnan and Keely Shaye Brosnan's controversial "Mr. President" campaign.
The announcement comes as AmberWatch Foundation begins a massive multi-platform campaign launching its AmberWatch Alert System, a free, vetted subscriber service that offers parents a proactive and preemptive "Weapon of Choice" in the protection of their children. Raging Artists is handling PR for the launch, as AWF CEO Keith Jarrett begins a national media tour aimed at cultivating a 10 million+ AmberWatchAlert.org database.
"We're a progressive public relations firm that embraces the power of the Web," said Raging Artists CEO Hesh Rephun, who founded the firm in 2006. "We are especially receptive to clients who espouse strong thought leadership and approach brand awareness with bravery and conviction. AmberWatch Foundation fits that bill perfectly."
That bravery is evident in a powerful PSA that was launched on the Web June 21. The spot features moms across the country literally taking up arms against those who would seek to harm their children. It will be followed by print, TV, and radio components.
“We are extremely grateful and appreciative that Hesh and his team at Raging Artists stepped up to put their extraordinary talents behind our cause of keeping kids safe though the AmberWatch Alert System," said Jarrett. "We look forward to great success.”
The ad campaign shows an understanding of the powerful technological tools currently available to brands, Rephun said. "A lot of clients talk about 'today's world' but they don't avail themselves of current technology. The same applies to public relations firms who talk about SEO but don't walk the walk or invest in R&D. We now have a team of people working 24/7 to stay ahead of the curve. They're so committed, it's scary."
At present, Raging Artists' services include Search Engine Optimization (SEO), Content Creation, Online Magazine Development, and Blog Hosting. In addition to SaveTheWhalesNow.com, Raging Artists has developed and marketed online magazines for LA Gear, Moon Media/ADDigital, and others; in addition to its writing staff, the firm also maintains in-house production and photography divisions to create original content for these blogs. In partnership with sneaker marketing consultancy SLAM (Sportie LA Media), Raging Artists just filmed an original Web series for up-and-coming boots and shoes brand BEARPAW, to be launched on its RA-created magazine, BEARPAWstyle.com. "We are not shy about pushing the envelope," Rephun affirmed. "We ARE Raging Artists. We're strategic and creative about the art of promotion."
AmberWatch Foundation was established in 2004, with the mission to provide educational programs and innovative technologies that proactively and preemptively protect children against abduction, predators and the dangers of the digital world. The AmberWatch Foundation is a 501c3 national not for profit organization, headquartered in Seal Beach, California.