Cleveland Ad Agency Partners With Marketing Automation, Email Marketing Leader

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Point to Point Partners with Silverpop to Offer Sophisticated Email Technology

This partnership enhances our ability to assist clients by offering a more robust solution to our existing interactive services.

Your e-mail marketing doesn’t stand a chance if it’s not delivered, relevant or integrated into other marketing disciplines.

Point to Point, a Cleveland marketing firm, has partnered with e-mail marketing solutions provider Silverpop to enhance the firm’s email marketing and marketing automation capabilities.

“Email marketing is a highly efficient, measurable means of communication, but only when done well,” said Brady Cohen, VP of Interactive Marketing. “This partnership enhances our ability to assist clients by offering a more robust solution to our existing interactive services.”

From strategy to design to execution and reporting, Point to Point now offers a more turn-key approach that efficiently generates leads and drives more qualified sales opportunities through scoring and lead nurturing.

Based in Atlanta, Silverpop is an on-demand, marketing platform that turns prospects into customers-and customers into fans-through the creation, automation and delivery of relevant, multi-channel digital messaging.

For more information on PTP’s email services, visit our email marketing agency page.

Founded in 1982, Point to Point is an advertising and interactive marketing firm that helps our clients identify, bring into focus and overcome complex marketing challenges. Our expertise in branding, interactive marketing, social media, SEO and media planning allows us to solve each client’s unique problems in ways that maximize results. Our goal is always to be a catalyst of change for our clients by moving them from where they are to where they want to be. For additional information, visit Point to Point or follow us on Twitter @pointtopointinc.

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Dominic Litten
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