It is vital to engage the consumer, listen to their expectations and deliver a memorable and meaningful experience that compliments their lifestyle
Annapolis, MD (PRWEB) July 5, 2010
CS Creative Suite, a boutique marketing and communications company, opened its doors on June 1, 2010 in historic downtown Annapolis. The boutique firm, founded by Courtney Smith, specializes in event and experiential marketing services in addition to offering traditional marketing and communications solutions. The company aims to work with businesses mainly involved in the hospitality, travel and retail sectors.
Experiential marketing has gained much attention as a result of increasingly popular consumer-driven marketing channels within the world of Web 2.0 and social media. It refers to marketing that connects consumers on a deeper, more emotional level and involves engagement of two or more senses simultaneously. CS Creative Suite was born out of the concept that consumers are no longer satisfied with status quo marketing. Smith feels customers seek authenticity and creativity from today’s brands along with the opportunity to interact. “Today’s marketplace is one where the consumer is not only vocal, but active in the marketing process through word of mouth and social media. It is vital to engage the consumer, listen to their expectations and deliver a memorable and meaningful experience that compliments their lifestyle,” says Smith. Hotels, restaurants, spas, salons and retail establishments well suited for innovative marketing strategies such as; publicity events, samplings, concerts and grand openings.
Smith brings over twelve years of hospitality experience to the company in addition to a highly skilled creative and web team. Clients seeking to maximize their marketing impact can choose from a comprehensive list of offerings such as event marketing, strategic communications and publicity, web and creative design, sonic branding and social media strategies. A full list of offerings is available online at http://www.cscreativesuite.com/offerings.
The company vision focuses on maximizing marketing impact for clients, while working with their budgets on a case by case basis. " Our aim is to work within a client's budget and deliver meaningful, measurable return on investment. We do not charge large monthly retainer fees, as the current marketplace is full of opportunities to reach out to target audiences through a combination of traditional and non-traditional channels. Today more than ever before, new marketing channels seem to develop and evolve constantly, allowing marketers to implement strategies that save clients a lot of money in the long run", says Smith.
The website features more information about the merits of experiential and event marketing, in addition to a strategy called sonic branding, which involves using music as a marketing medium. Smith explains that "innovative brands use music to reach out to consumers in a way that differentiates their product or service, while creating an emotional connection. Music is a versatile and authentic way to connect with target audiences when implemented strategically." CS Creative Suite offers music and sonic branding capabilities as part of their portfolio for brands looking to extend their marketing reach and maximize impact.
Smith aims to work primarily with hotels, resorts, spas, restaurants and travel and retail destinations in the Maryland and DC area. In an effort to reach out to the business community, complimentary consultations will be offered throughout 2010 along with attractive incentives for new clients.
CS Creative Suite is located at 41 Randall Street in Annapolis, MD. Prospective clients can call 443-951-3333 or visit http://www.cscreativesuite.com for more information or to book a consultation.
CS Creative Suite
CS Creative Suite is a boutique marketing and communications company in Annapolis, Maryland specializing in experiential and sensory marketing solutions. We enhance, elevate and expand brands within their target markets, achieving meaningful return on investment through creative, experiential and innovative marketing strategies.
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