Start-up Uses Faceted Navigation to Help Users Find Apartments for Rent

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The Rentables Inc. (http://www.therentables.com) uses the latest web technology including "faceted navigation" to enhance user experience and rapidly gain market share.

Apartments for Rent

Most large websites are constantly playing catch-up rather than working to continuously innovate and improve their existing offerings.

The Rentables Inc. is one of many start-ups currently vying for market share as a provider of online rental listings. The company differentiates itself by having highly technical yet simple to use features which enhance the overall user experience. Such features include faceted navigation, side-by-side rental comparisons, and an emphasis on high quality data presented in an organized manner.

Faceted navigation is currently a popular discussion topic in the blogosphere. The Rentables uses this technology to allow users to filter listing data by criteria such as building type, unit type, number of bathrooms, etc. and each of these criteria are "facets". The key word here is "filtering", which is fundamentally different from a simple search.

The Rentables Inc. is able to integrate these innovative features into the website because they were taken into consideration from the initial planning stage. Schien Dong – partner and developer at The Rentables – explains: “It is challenging for large competitors to anticipate changes and make room for new features without compromising the website's performance. The impact of a small change in either code or data could take weeks to be noticed because of the many moving parts of an intricate system.”

The Internet and overall web browsing experience have been built on innovation over time. From a programming standpoint today’s websites have become very complex, and depend on large databases and powerful servers to support high traffic volumes. With such complexity, it seems that most large websites are constantly playing catch-up rather than working to continuously innovate and improve their existing offerings.

The Rentables Inc. launched its new online rental listing service nationwide in August 2009 and currently attracts over 1,000 unique visitors per day, with expectations to increase this traffic to over 5,000 visitors per day by July 2010.

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Pavel Tchourliaev
The Rentables Inc.
1-888-398-3257 ext. 125
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