Meals on Wheels Launches New Dynamic Website

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It is a simple but often underestimated truth that with a full belly, you can have hope, and with hope, you can have anything. Many take for granted the simple sensation of satiety and how this provides the primary fuel you need to take on the challenges of everyday life. For millions around the world, access to sufficient nutrition is only made possible through the unselfish giving of others, the compassionate efforts of people who not only understand how real the problem of global hunger is, but also how to tap into aid channels which facilitate ways to help the hungry.

Meals on Wheels South Africa

Feeding the World.. One click at a time

Meals on Wheels is a humanitarian initiative that has continued to provide prepared meals for the hungry, the less fortunate and the elderly. MOW fights hunger on a global scale and is now a worldwide ‘miracle of mercy’, powered by volunteers and hinged on the belief that global change is real.

However, only part of the battle is won when the need is identified and people are found willing to give of their time and resources to help the less fortunate. It is crucial that there exist channels of enablement for those so willing to help.

Hence, the launch of the new website .

This user-friendly site is aimed at the global market, with the simple goal of reaching as many givers as possible, in order to ultimately reach as many hungry bellies as possible. Those who are moved to help the hungry are given, through the MOW website, a way to give conveniently and speedily, ensuring that as time goes on, more and more people receive the daily nutrition they so desperately need. The site uses Wordpress and live support is available to facilitate and expedite the process of online donation.

Ideally, those who help the less fortunate need exposure to each others’ endeavours, to better understand what other like-minded people are doing. The MOW global site uses YouTube videos created in Flash. Visitors can get a better idea of what MOW is doing around the world and a deeper appreciation of the difference giving makes to the lives of hungry people. Testimonies can be viewed, making very real the heartfelt appreciation of those whose lives are better for the compassion of people they may never meet.

On the website, visitors can donate via credit card from anywhere in the world. Additionally, they may donate from more than 30 countries via an SMS option. All details are available on the easily-navigable site. MOW aims to draw to the site at least 1 000 visitors per day, a seemingly modest number but one which would still begin the crucial process of generating awareness of the anti-hunger initiative and drawing in the donations so desperately needed to feed the world’s hungry.

No mention of the world’s hungry could omit the very real challenges plaguing Africa, the continent with the greatest humanitarian needs. Amongst those African nations in need stands South Africa, a country waking up every day to the reality of an endless number of men, women and children going hungry. The third-world life of an average South African is a barrage of obstacles and struggles, a bleak existence on a weekly wage a mere third of the average wage in first world countries. It is a life is tougher than many of us could ever understand and translates into endless challenges for the South African government – too many to create the instant change that the country so desperately needs.

MOW in South Africa must constantly strive to fight the battle against hunger, without a much-needed government subsidy. It must rely on the generosity of others and urgently make known the needs of the nation, and the ways in which people can help. MOW South Africa cannot however rely solely on local assistance; it must also appeal to the foreign donor market for help in feeding hungry South Africans. Visitors to the MOW global site are thus encouraged to consider South Africa’s overwhelming needs, and to choose to channel some of their funds to MOW South Africa in particular.

The MOW site is more than a factual representation of the world’s hungry; it allows anyone to play a part in fighting the scourge of inadequate nutrition, from anywhere in the world. It provides a place where compassion can meet convenience, where the motivation meets the means.

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Erika Botha
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