Companies in these markets regularly bet their futures on new product and platform introductions. The stakes couldn’t be higher
Haverhill, MA (PRWEB) July 13, 2010
Tekcess International announces the release of “Equipped to Win”; the first ever strategy, product management, and marketing how-to book that specifically addresses the unique challenges of the high-technology capital equipment industry.
“Markets for semiconductor, solar, and photonics manufacturing equipment have become global and hypercompetitive. Companies in these markets regularly bet their futures on new product and platform introductions. The stakes couldn’t be higher.” says David Gray, Ph.D., VP and General Manager at GT Solar, Inc. To be successful in this business, companies need to consistently define and create winning products that are then successfully marketed to capture their full value. Michael Chase’s new book, “Equipped to Win”, shows you how. It’s the capital equipment executives’ guide to growing their companies, improving profits, and beating the competition.
“Equipped to Win” is filled with the capital equipment industry’s best practices for strategy, product management, and marketing. As John Peeler, CEO at Veeco Instruments, Inc. put it, “Mike has packed into one book the strategies, tactics, and tools that could take a lifetime to develop on your own.” Mike Luttati, Vice President of Teradyne Global Services added, “Unlike other product strategy and development books, “Equipped to Win” provides high-technology capital equipment managers with real life how-to steps and tools for managing products through their lifecycle.” Don Kania, Ph.D., CEO and President at FEI Company went on to say that, “It gives you the tools to create, validate, and execute a winning strategy so you can compete in today’s highly competitive, global markets.”
“In ‘Equipped to Win’, Michael addresses the key elements and common pitfalls of capital equipment marketing and has tied them together in a comprehensive guide. This is not a blot-out-the-sun book on marketing theory; ‘Equipped to Win’ is a truly useful day-to-day management tool for any high-tech capital equipment supplier.” commented John Aldeborgh, InnoPad Inc.’s President and CEO.
Greg Redinbo, Ph.D., Director of U.S. and Europe Sales at Varian Semiconductor Equipment, Inc. summed it all up this way, “Mike Chase has written what our industry has needed for a long time - a straightforward guide for addressing the key issues facing high-tech capital equipment companies. It's a book you will appreciate immediately and revisit frequently.”
To learn more contact Michael Chase at 1-978-225-8476 or visit http://www.tekcess.com.
About Michael Chase
Michael Chase is a twenty year veteran of the high-tech capital equipment industry and founder of Tekcess International. Mike is also the publisher of "The High-Tech Exec", a monthly newsletter for high-tech capital equipment executives.
About Tekcess International, LLC
Tekcess International is a consulting firm that provides strategy, marketing, product management, and new business development expertise to help high-tech capital equipment companies grow and compete. Tekcess International specializes in the semiconductor, solid-state lighting, solar cell, flat panel, compound semiconductor, and related high technology markets. To learn more go to: http://www.tekcess.com.