BookDaily and Email Transmit Develop Email Marketing Platform for Authors – Targeting the Self-Published Market

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BookDaily.com, the leading source of book samples online, has entered into an agreement with Email Transmit to provide email marketing services to authors. In addition to generating sales online, the BookDaily program is structured to help authors and publishers build their email lists. This partnership facilitates this for authors without an email program in place.

BookDaily.com, the leading source of book samples online, has entered into an agreement with Email Transmit to provide email marketing services to authors. The partnership is designed to help authors use email marketing to connect with readers joining their email lists through BookDaily and other online marketing endeavors.

“As book content continues to migrate to the digital environment, it is becoming increasingly important for book authors and publishers to connect with readers directly online. BookDaily is designed to help authors expose their work to readers and encourage them to opt-in to the authors’ email lists,” said Scott Wolf, CEO of ArcaMax Publishing, BookDaily’s parent company.

“The natural next step is to offer a solution for the authors to then communicate with these readers who have expressed interest in the authors’ work using email. We researched the industry and determined that Email Transmit is uniquely suited to serve this market,” Wolf said.

Email Transmit is a division of Mass Transmit, a full service interactive marketing company. The company’s president, Anthony Schneider, is also an author. His book “Tony Soprano on Management” became a bestseller on Amazon, reaching 127 in sales. Schneider credits email marketing to its success. “I first tried hiring a PR firm to help me market my book, but that wasn’t cost effective. So I turned to email marketing, and that’s what worked,” Schneider said. “That’s why I’m so impressed with BookDaily. We’re excited to be able to work with their authors.”

The Email Transmit solution for BookDaily authors includes author newsletter templates, email list management, tracking, reporting functions, and email marketing expertise. (Authors can sign up for the service at http://emailtransmit.com/sign-up-now and use discount code “BD50” to get a special BookDaily discount.)

Wolf said that BookDaily is targeting self-published authors with its approach. According to book industry statistical source R.R.Bowker, 764,448 book titles were self-published in 2009.

“We are committed to providing the best online marketing resources available to help authors and publishers market online. We distribute sample chapters of their books on the BookDaily.com website and through related emails, and then make it easy for the readers to connect with the authors and buy their books,” Wolf said.

About BookDaily: BookDaily is owned and operated by ArcaMax Publishing, the leader in consumer news and entertainment by email. ArcaMax distributes more than 75 daily features by email to a subscriber base of 3.5 million. The company was ranked as the 19th fastest growing company in the Media category in the Inc 5000 list.

BookDaily was launched in May 2009. The bookdaily.com website features the first chapter of more than 80,000 books. In its first year, BookDaily distributed more than 10 million sample chapters to readers on the website and by email. The company has more than 25,000 full reader accounts and currently maintains 150,000 email subscriptions.

About Email Transmit: Email Transmit is a best-of-breed email marketing solution for professional marketers. Email Transmit offers a combination of services and technology, including strategy, design, production, social sharing, referral marketing and campaign tracking.

As an email service provider, Email Transmit is easy to use without lengthy training or prior knowledge of HTML. The global client list includes publishers and authors, as well as some of the world’s top brands and organizations, including Heineken, Met Life, The Wharton School, and NBC Universal.

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