Initiates Price Reduction and Updates Factory-Direct Website

Share Article (, a leading online distributor of powder coating and painting equipment, has initiated a site-wide price reduction. Discounts have been applied to all powder coating booths and ovens, as well as several paint booth models. The factory-direct website has also been updated to include a seasonal promotion that includes additional discounts on the company's most popular paint booths and powder curing ovens.'s new logo Is used to help differentiate the site from competitors such as Powder-X, Autobody Toolmart and Kotemaster. provides powder coating equipment and painting equipment. The site specializes in the factory-direct sale of paint booths, powder booths and powder curing ovens for batch operations.'s New Logo

In an industry where a 10% discount represents substantial savings, we have actually dropped our prices by almost 20% over the past year. (, a leading factory-direct web sales outlet for finishing equipment, announced a site-wide price reduction that will impact all of their powder coating booths and powder curing ovens, as well as select paint booths and related equipment. The discounts are accompanied by a general site update and a seasonal promotion that highlights popular oven and booth models at an added discount.

"In an industry where a 10% discount represents substantial savings, we have actually dropped our prices by almost 20% over the past year,” said Josh Strickland, Website Manager for the site. “With our two main suppliers' increasing their manufacturing output and lowering their production costs, we have been able to significantly reduce the price of most of our products. As a result, we have seen a large influx of sales to customers seeking a factory-direct alternative to conventional equipment distributors," he added.

Customers seeking painting or powder coating equipment can expect to save even more during’s current summer promotion. "In addition to reducing prices across the board, we wanted to make our best selling equipment sizes even more appealing. By offering an added discount on our most popular models, we are giving new clients an extra incentive to do business with,” Mr. Strickland said. has also partnered with First Pacific Funding, a financial company that specializes in leasing finishing equipment. “We are always looking for ways to provide our customers with more flexible payment options, and First Pacific Funding has given us the packages we need. When it comes to paint booth or powder system leases, Jeff O’Day from First Pacific is the most knowledgeable leasing specialist we have worked with. He has an impressive success rate with clients who have less than perfect credit. Given the current economic climate, his company has been a real asset," Mr. Strickland added.

The Boothsandovens website is unique in that it enables site visitors to get factory-direct pricing from leading U.S. manufacturers, rather than buying from a conventional distributor or Internet-based reseller. Participating manufacturers use as an outlet to provide their products directly to end-customers. Pricing and support materials are provided directly from the manufacturers, and the products ship directly from the factory to the customer. Because of this factory-direct arrangement, products can be sold at significantly lower prices. Related services such as leasing, installation and training are also available straight from authorized service providers with no additional mark-up by the manufacturers or the site.

Reliant Finishing Systems ( sells powder coating booths and powder curing ovens via “From the beginning, we felt that having a factory-direct outlet was critical to successfully competing online for business from entry level buyers. These customers need simple, affordable solutions and sound technical advice without a lot of razzle-dazzle. Frequently they price shop online and make a decision without ever meeting face to face with a salesperson or technician,” said Mr. John Thomason, Reliant's Executive Vice President. “There are several companies that have attractive websites and large pay-per-click advertising budgets, but they tend to be resellers rather than manufacturers. Because the products are passing through at least one or two extra pairs of hands, the prices are naturally going to be higher than with a situation like we have with,” Mr. Thomason explained.

The same factory-direct situation also applies to automotive and industrial paint booths, blasting enclosures, and similar equipment from the other manufacturers who utilize The recent revisions to the website have been implemented in order to make the site more visitor-friendly for first time equipment buyers. These updates include an easily accessible online lease application form and an overview of the unique sales proposition. Effective immediately, over 100 powder coating oven models and over 200 paint and powder spray booth models are available from the website ( at substantially discounted prices.


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