Can Sustainability be Free? Ignore at Your Peril

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Paying homage to Philip Crosby’s concept that quality is free, Holtforster tackles the popular notion that sustainability is unaffordable by demonstrating unequivocally that the reverse is true and that Sustainability is Free™.

Those early movers are well down the path to success. Whether you believe that climate change is real or a hoax, your next facility project had better incorporate sustainability.

Paying homage to Philip Crosby’s concept that quality is free, Holtforster tackles the popular notion that sustainability is unaffordable by demonstrating unequivocally that the reverse is true and that Sustainability is Free™ in the new whitepaper "Can Sustainability be Free". In his line of business, incorporating sustainability into facility projects is an imperative for future worth and return on investment, noted Holtforster.

“The time is already here when you will lose your investment if sustainable design is not included,” said Holtforster. “Naysayers who claim that sustainable design costs too much will quickly discover that there is no market for their unsustainable facilities.”

The Canadian forestry industry took a massive financial blow when it was overlooked for the publication of Harry Potter and the Deathly Hallows – the single biggest order for book grade paper of all time – because of the sector’s non sustainable production methods.

The order, 15,000 tonnes of paper grade to make 12 million book copies, went to a manufacturer in the US whose paper was recycled and produced with environmentally conscious methods. The opportunity lost was an alarmingly loud wake up call to the Canadian forestry industry to pick up their green socks or be left behind in the recycled dust of competitors.

The lost opportunity is only one of many more to come if industry leaders don’t recognize the sheer necessity for sustainability in business, noted Franklin Holtforster, President and CEO of MHPM Project Managers Inc.

“Those early movers are well down the path to success. Whether you believe that climate change is real or a hoax, your next facility project had better incorporate sustainability,” said Holtforster. “If it doesn’t, that building and your organization will be relegated to the dust heap of history along with everyone else who didn’t get it.”

The idea that sustainability is more than a good deed and essential to a business’s success is catching on quickly. The Harvard Business Review recently noted that corporate sustainability is a “key driver” of innovation that also yields real financial rewards rather than extra cost. “By treating sustainability as a goal today, early movers will develop competencies that rivals will be hard-pressed to match,” said the journal.

MHPM doesn’t just give lip service to sustainability. Virtually all of its more than 200 professional project and program managers have LEED accreditation credentials and the company has led over 50 LEED-certified projects.

Read more about MHPM's philosophy in the Sustainability is Free™whitepaper.

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Glenda Myles
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