"Although it appears the link going to the property website is direct, it isn't and Google or other search engines don't care about it either.
Charlotte, NC (PRWEB) July 7, 2010
Screen Pilot, a digital marketing firm focusing on direct distribution strategies for hotels and resorts, recently took a look to see if the purchasing a TripAdvisor(TM) Business Listing was going to aid in SEO efforts for hotel and resort websites.
"We have a lot of hotel and resort clients and our marketing plans are focused on increasing their direct distribution channel. SEO is a key strategy for our clients and obtaining quality inbound links to our client's websites is vital." says Tom Dibble, CEO of Screen Pilot.
In an attempt to generate additional revenues, TripAdvisor have created 'Business Listings'. Among other benefits, these listings include a link to the hotel or resort website within their existing listing on the TripAdvisor site. The SEO team at Screen Pilot took a closer look into what many assume is going to help their search engine optimization (SEO) campaign efforts.
"Although it appears the link going to the property website is direct, it isn't and Google or other search engines don't care about it either. You still have the benefit of receiving traffic directly from your TripAdvisor listing but as far as SEO value goes, there isn't any." concludes Tom. "In their defense, we find nothing in their sales material that makes you think there is SEO value - it's simply a case that many hoteliers assume there is."
Recently Screen Pilot opened up their expertise to the Twitter universe by creating a hotel internet marketing specific question and answer channel ( @HotelMktgQnA ). Hotel marketing professionals can simply post their question in 140 characters or less and have it answered by our experienced hotel internet marketing team members.
More details on the investigation can be found on the Screen Pilot website at http://www.screenpilot.com/blog.
About Screen Pilot
Contact Screen Pilot toll-free at +1 877-246-8747 or from Europe dial +44 203-004-8171 or visit http://www.screenpilot.com for more information. Screen Pilot is a digital media and marketing company founded by internet veteran Tom Dibble. We tailor client strategies to make sure they get turned on by digital media by bringing creative, ROI driven solutions to overcome existing obstacles and create new business opportunity by using an arsenal of proprietary digital marketing strategies and techniques.