Personalized pens are still the most popular & cost effective promotional product.

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A recent survey by Vendo Direct, Inc., confirms that personalized pens are the most popular promotional items and account for an approximate 8 billion dollars of sales in the USA.

The Wolf Pen

One respondent claimed "There is something about pens that just makes you pocket them without thinking about it."

(PRWEB) July 12, 2010 -- A recent industry survey conducted by Vendo Direct, Inc. has shown that custom printed pens are still the most popular and cost effective promotional products.

70% of those polled claimed to have custom pens in their home, office, car or purse.

About 50% of the people who had been polled, had remembered the person, business or organization who had given them a personalized pen (up to 2 years later).

Approximately 80% of the respondents held a favorable impression of the person, or corporation who had provided them with the pen.

When questioning people who did not recall having been given a printed pen, they admitted to most likely taking the pen as a matter of habit. One respondent claimed "There is something about pens that just makes you pocket them without thinking about it."

Other Promotional Product Survey Statistics: Almost all of the respondents looked forward to receiving printed promotional items and had a favorable impression of them. Almost 70% of the people who had received a promotional item had kept it for themselves and a (40%) majority still had the item 2 years later.
Of the 30% people who did not keep their gifted promotional item, almost all of them had re-gifted the promotional item to a friend.

However, almost 90% of those polled did not re-gift their custom printed pens, they held onto them for themselves.

Approximately 30% of the respondents who had received a pen had claimed to have lost the pen during use to another person, which had provided an opportunity for the pen to make another logo impression with a different end user.

Top 4 reasons why pens rank # 1

  •     Universal usage
  •     No explanation needed
  •     Available at all price points
  •     Ability to uniquely customize

Vendo Direct, Incorporated offers both; custom printed generic pens, as well as name brand pens which can be personalized with a message, logo or slogan. For more information please visit


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Michael Klein
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