Fighting Off the Freshman Fifteen

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Leading Youth Fitness Brand O2 MAX Fitness Reveals Upcoming Programs Aimed at Helping College Students Stay Fit

O2 MAX Fitness' MAX U

I'm so excited to partipipate in O2 MAX Fitness' new program. I’ve heard horror stories about the Freshman 15 since my older sister went away to school and gained a substantial amount of weight her first semester...

O2 MAX Fitness, a youth fitness brand focused on addressing the unmet fitness needs of kids and young adults through the use of social media and dynamic programs, will unveil a whole new line of initiatives aimed at helping the college female this year. According to O2 MAX Fitness Founder KAREN JASHINSKY "Freshman year is when millions of young women battle the bulge for the first time. Being on their own without parents to prepare their meals or guide their nutritional decisions, many girls fall prey to the infamous Freshman 15. We want to show girls that the college lifestyle can be about health & nutrition as much as late night pizzas and keg parties." Some of the exciting new programs kicking off in 2010 include:

Freshman-UN-15 - a fitness program developed by college students for college students. It's a comprehensive, customized and scalable workout plan that is just as easy to use in a dorm as it is at the local or campus gym. The program is designed with the college student in mind-short and intense workouts that will turn your metabolism into a more efficient machine to endure the college lifestyle! Too busy to even figure out how to schedule a workout in? An O2 MAX coach will be checking in with you regularly to help keep you on track and give you timely suggestions and tips. Students can communicate with O2 MAX coaches via text, Facebook or email.

GREEK FIT: Get toned and tight for fall rush in 12 short weeks by following a personalized workout and nutritional plan developed by one of 02 Max’s certified physical fitness experts. The simple to follow exercises can be done in your dorm room or at the local gym and will have you looking your best and feeling great just in time for rush. Greek Fit is a quick and healthy way for you and your sisters to bond, get in shape, and have fun while getting the results you’ve always wanted in just 12 weeks by following a personalized workout plan aimed at achieving your goals effectively and efficiently. Group workouts are available following pledge week.

Both Freshman-UN 15 and GREEK FIT Include:

-Personalized weekly exercise plans that can be done alone in your dorm or on campus with friends

-Detailed food log and nutritional guide to help you make healthy choices

-Access to 24-hour online support from O2 MAX personal trainers via email, text messages, telephone and Facebook

-Access to O2 MAX online community to share your stories, pictures, and videos

-Discounts on fitness gear for your dorm or sorority house

-Potential sponsorship and gym-pass giveaways for philanthropy your events

Thousands of young women across the United States have won the weight war thanks to their involvement with O2 MAX Fitness. According to Daniela Mikowski, a 17-year-old from Encino who will be attending UCLA in the Fall, "I'm so excited to participate in O2 MAX Fitness' new program. I’ve heard horror stories about the Freshman 15 since my older sister went away to school and gained a substantial amount of weight her first semester. I thought the weight gain was an inevitable rite of passage but with help from O2 MAX Fitness, I can be in the best shape of my life instead and won't have to battle the bulge alone.” Both Freshman-UN-15 and GREEK FIT will be launching at USC and UCLA this fall.

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Ed Eshel

Elissa Buchter
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