Benz Communications Introduces Benefits Communication and Social Media Toolkits

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Jennifer Benz, founder and chief strategist of Benz Communications, today announced the release of two toolkits designed to provide employers with strategic communications expertise, and a subscription package of ready-to-use content and templates. Benz Communications is an award-winning HR communications boutique.

The Benefits Communication Toolkit provides employers with an end-to-end solution for annual enrollment, and ongoing health and wellness benefits education. The firm's Social Media Starter Kit provides benefits managers and/or internal communication teams with everything they need to get started using social media to augment their communications efforts. The Content Subscription Package provides high-quality content that is easy to use, customize, and integrate into existing communications. Together, these offerings provide companies with a cost-effective means of communicating benefits year round.

"Whether companies have 100 or 10,000 employees, they - and, more importantly, their employees - deserve effective benefits communications. Unfortunately, far too often, packaged communications solutions for small and mid-size businesses are rather basic and tactically-focused, with little strategic perspective," stated Jen.

"We've gained valuable perspective into the needs of small and mid-size businesses through several smaller client engagements and work with strategic brokers. We've combined this perspective with the insight gained from our years working with Fortune 100 Best Companies to Work For and Fortune 500 leaders to create content rich, affordable solutions," Jen continued.

The Benefits Communication Toolkit provides smaller employers with an end-to-end solution for annual enrollment and ongoing health and wellness benefits education. This Toolkit includes:

  • Planning tools and templates to build a communication strategy and timeline
  • Best practices and guidelines for effective benefits communications
  • A cover design from Benz Communications' design gallery
  • Identity and formatting guide
  • Easily customized communication templates

"Social media isn't just a passing fad; it's become an essential business tool - and it's already being used with much success in benefits communication. We've created the Social Media Starter Kit in response to the numerous requests we've received for this type of insight and support," said Jen.

The Social Media Starter Kit provides employers of all sizes with virtually everything they need to effectively incorporate social media part into their strategic benefits communication:

  • Why social media matters in benefits communication
  • How to start with strategy
  • Using social media at work
  • The five most relevant tools for benefits communications: blogs, microblogs, videos/podcasts, user forums, social networks
  • Step-by-step guide

o    Getting started
o    Best practices and tips
o    Sample content (blog posts, tweets, etc.)
o    Social media in action (case studies)

  • Common myths about social media -- busted
  • Recommended tools to manage social media presence
  • Additional resources and support

Additionally, Benz Communications' Content Subscription Package is designed for busy HR and benefits managers and/or internal communications teams who don't have the time or inclination to write benefits content. The monthly package provides high-quality content that is easy to use, customize, and include in existing communications, including news sites, benefits blogs, company newsletters or email updates. Topics include a variety of health, wellness, and financial savings topics to keep benefits communications current and relevant. Each month, subscribers receive four articles, each with two headline options, in Microsoft Word, selected from the following topics:

  • Benefits 101: terminology, how programs work, etc.
  • Health & Wellness/Using Your Benefits: the value of health questionnaires and biometric screenings, top 10 missed benefits, questions employees should be asking your doctor, tips for saving on prescription drugs, etc.
  • Saving for Retirement/Increasing Your Financial Savvy: why employees should be saving, building an investment strategy, investment options, why diversify, taking full advantage of company matching, etc.
  • Important Reminders/Tools/Checklists: includes FSA expense deadlines, comparison tools, preventive care checklist, annual benefit planner, etc.
  • News: relevant items "on topic" such as health care reform, technology trends, regulatory or legal changes, and new benefit programs

Subscribers also receive 20 complementary benefits- and wellness-related tweets each month to support their social media efforts.

"These Toolkits help us share what we care about most: giving companies what they need to ensure their benefits communications are a strategic lever, not just a compliance requirement," Jen concluded.

Additional details about Benz Communications' toolkits, including pricing, may be found at

About Benz Communications
Benz Communications is an HR communications boutique creating integrated employee benefits campaigns for employers committed to nurturing high-performing and satisfied employees. Benz Communications' clients include Fortune 500 companies, Fortune 100 Best Companies to Work For, and small- to mid-size companies. Additional information about Benz Communications may be found at


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Robin Schoen
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