WILD Showcases Health Ingredients with Enhanced Application Functionality at IFT 2010

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WILD's H.I.T.S. - Health Ingredient Technology & Solutions® products reflect proprietary technologies for formulation, solubility, and taste to allow for greater use across food and beverage applications. Our research and applications experts are constantly working to offer efficacious ingredients that can be used across a wide variety of product platforms. Through innovative proprietary extraction, emulsion, and taste modification technologies, WILD provides value added, cost competitive health ingredients that impart clean taste and enhanced solubility. Stop by booth #3400 at the IFT Expo in Chicago July 18 to 20, 2010 to taste these ingredients in action!

Featured ingredients include:

Conjugated Linoleic Acid (CLA) - WILD offers a proprietary water soluble form of Cognis' Tonalin® CLA, uniquely made from safflower oil, which has the highest concentration of linoleic acid. Clincial studies show that with a proper diet, Conjugated Linoleic Acid may aid in maintenance of health weight by reducing overall body fat content.

Phytosterol Ester Emulsion - Through proprietary emulsion technology, WILD offers Cognis HeartChoice™ phytosterols in an innovative water-soluble form. Phytosterols are phytochemicals naturally occurring in plants that help maintain heart health. Phytosterols have been shown in clinical trials to maintain healthy blood cholesterol levels. Certain levels of phytosterols enable the advertisement of an FDA heart health claim.

Antiox Blend - WILD's unique blend of antioxidants is clean-tasting and lightly colored. Based on innovative, proprietary technology, the blend includes rooibos , grapeseed, white tea, and green tea extracts. It is standardized to 40% polyphenols and has an ORAC value of approximately 6000 micromoles TE/g. WILD's Antiox Blend may help support immune function and skin health.

Citrus Biofavonoids - Hesperidin and Naringin are specific examples of Citrus Bioflavonoids - a family of polyphenolic compounds synthesized by plants. These powerful antioxidants may help support heart, skin and eye health. When used in conjunction with WILD's Resolver® Technology, higher use levels can be achieved for a more efficacious product.

Green Coffee Extract - WILD provides Chlorogenic Acid from Green Coffee that imparts a clean taste with little to no color and is soluble in food and beverage formulations through an innovative proprietary extraction technology. Chlorogenic Acid from Green Coffee may reduce the absorption of carbohydrates that are consumed. Clinical studies suggest green coffee extracts used as part of a healthy diet may help maintain normal blood sugar levels.

De-Flavored Green Tea Catechins - Utilizing innovative proprietary extraction technology, WILD offers Green Tea Catechins that impart a clean taste with low bitterness and better solubility in food and beverage formulations. With proper diet, green tea catechins may aid in the maintenance of healthy weight. The catechin compounds in green tea, especially EGCG, have been reported to have a thermogenic effect--causing an increase in metabolism.

Lutein Ester Emulsions (Clear and Cloudy) - WILD offers Lutein Esters in a water soluble form through proprietary emulsion technology. Lutein is a member of the carotenoid family, a group of chemicals related to vitamin A that give color to certain fruits and vegetables. Lutein is found in nature as a fatty acid ester and is an antioxidant that is beneficial for skin and eye health.

Phosphatidylserine Emulsion - Through innovative proprietary emulsion technology, WILD provides Phosphatidylserine (PS) in a water-soluble form for broader beverage and food applications. PS is a phospholipid needed to maintain proper brain cell structure and function. When used in conjunction with WILD's Resolver® Technology, higher use levels can be achieved for a more efficacious product.


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Heather Biehl

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