(PRWEB) July 1, 2010
http://www.cruise.co.uk the UK’s largest online cruise community, have revealed the results of an in depth brand analysis of customer’s perceptions of the major cruise lines
The survey amongst over 3000 users of the site asked a variety of questions based on the web site users’ knowledge of major cruise brands such as Celebrity Cruises, Cunard, Fred.Olsen, NCL, P&O, Princess and Royal Caribbean International.
Each respondent was asked to consider the cruise brand, a one word description, a make of car and high street retailer they would associate with it and finally the brand’s closest cruise rival.
Customers can see little difference between the main players,Whilst most cruise lines assumed customers perceived them as ‘premium’ brands, in reality most were associated with ‘middle class’ products and services such as Ford, Tesco and even in the case of Thomson Cruises the budget retailer, Primark
Lastly, most of those questioned knew little of the smaller niche players who have entered the cruise market such as Voyages of Discovery, Swan Hellenic, Viking River Cruises etc.
Seamus Conlon, Managing Director commented: “As a forum we like to regularly ask our users what they think about the cruise brands and their level of service. Our users are encouraged to leave comments for other ‘would be’ passengers about all aspects of cruising including the quality of service, food, tours and accommodation.
This latest survey, conducted for Travel Weekly , a publication for the travel trade, shows that whilst cruising is still perceived as elitist, many brands are now being associated with more mainstream names and products.. Not surprisingly high street names like M&S and John Lewis featured but so did Primark and Tesco.
For us there are two clear messages from this survey:
1. Use websites and forums like http://www.cruise.co.uk to gauge public opinion and ask questions about the cruise you want to go on – answers and suggestions will come from like minded people.
2. Talk to a travel agent and explain what you want from a cruise. They will be best placed to find the right product to fit your lifestyle, whether you shop at Harrods or Asda.”
# # #