New Diamond Buyers Guide Website Launches With a Consumer Focus

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Blood diamonds, monopolies and technical details of diamond purchases exposed at

The old saying 'The engagement ring should cost the equivalent to 2 months salary' is no more

Diamond industry veterans have come together to expose diamond buying monopolies, conflict diamonds, and manufactured diamonds at The free website will be constantly updated to include inside information that consumers need to know when buying diamond jewellery. The mission of is to educate and inform the public about the hidden issues that large conglomerate jewellers, diamond producers and other players in the diamond industry don't want them to know about. It will also provide detailed information about what to look for when buying a diamond and how to take care of diamond jewellery. Conflict diamonds, or blood diamonds, are diamonds from countries in Africa that are sold illicitly to finance insurgency and war. Despite bans being in place on these diamonds, many still manage to make it out and onto fingers all over the world, often without the buyer ever suspecting that they are wearing a conflict diamond. The New Diamond Guide is combating sales of blood diamonds by offering a clear and easy-to-use guide on how to purchase conflict-free diamonds. Other informational sites on diamonds are geared towards advertisers rather than consumers. Consumers won't find passages like this on any other sites about diamonds: "The old saying 'The engagement ring should cost the equivalent to 2 months salary' is no more. You can find good deals and find out that what you have in mind may not be too overly priced. Once you have an idea what the price sliding scale is set your budget. Going into a high pressure sale could be avoided if you have a dollar amount that you want to stick to." The New Diamond Guide's mandate is to always be free and offer technical details that only industry insiders can give consumers. The site will be updated constantly with useful information on certifications, clarity, cuts, color, and many other diamond industry topics.


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