New Florida TV Travel Series Teaches Audience How to ‘Do’ Florida

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A Lake Mary, Florida, (Orlando) television production company is producing an innovative new weekly television series that features how-to segments on outdoor activities across the state. The syndicated TV series will be broadcast across Florida and shown on Sun Sports cable network throughout the state.

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When the new half-hour weekly TV series “how to Do Florida” airs this summer on television stations across Florida, show creator and host Chad Crawford hopes the state’s residents put the show’s overall message into action.

“how to Do Florida” is a high-definition television series with a goal of entertaining, teaching, and encouraging Floridians to actively engage their state. Using a how-to format, along with a touch of humor, the show will inform and excite viewers about getting out and experiencing unique Florida adventures for themselves.

Each episode features multiple destinations in the Sunshine State, two unique how-to outdoor features and a “Florida Cooking” segment with the State of Florida’s own culinary ambassador, Chef Justin Timineri.

“Viewers won’t just watch me do things during the show,” said Crawford. “The show will empower by showing viewers how to do it themselves. My goal is that after watching the show people will get outside and ‘do Florida’ in a new way that maybe they had not thought about before.”

Most activities in the show can be done by beginners and families, which are the target audiences of the show.

“Anyone can learn how to do and enjoy Florida,” says Crawford.

The show is being produced by The Crawford Group, a Lake Mary, Florida-based television production company in the Orlando market owned by Crawford.

The series will launch the first and second weekend of July 2010 on broadcast television stations throughout Florida, and run for seven weeks. Stations cleared to run the show are WJXT, Jacksonville (will air 13 weeks); WTXL(ABC), Tallahassee; WFTV(ABC), Orlando; WZVN(ABC), Ft. Meyers; WJHG-DT3 (MyNetworkTV), Panama City; WTVX(CW), West Palm Beach; WWSB(ABC), Sarasota/Tampa; and WFOR(CBS), Miami. Florida’s Sun Sports cable network will also air the series an additional thirteen weeks from October through December.

A companion website, http://www.howtodoflorida.com, will contain additional video content and helpful links for those wanting more information on the topics and locations in the television show. In addition to using the website for a vacation planning resource, viewers can also suggest future stories for the program and follow a blog written by Crawford.

Crawford, a native Floridian, is confident that residents getting active and outdoors “doing” more of Florida will also help businesses in his beloved state, which have been hard hit by the tough economy and the current oil spill.

Crawford says that the “how to Do Florida” show will travel to some of the well-known and bigger tourist destinations, but it will also get off the “beaten path” to highlight some of the lesser known and often rural areas of Florida.

A recent study showed that rural tourism can offer an economic boost to small communities struggling to survive.

The Sunshine State has an untapped industry close to home, says a University of Florida researcher studying how rural areas can attract Floridians hungry for relaxation away from the hustle and bustle of the big cities.

Other states have developed prosperous tourist trades by enticing city dwellers to natural and historic places, said Tina Gurucharri, a UF landscape architecture professor, who is leading a team that is exploring similar prospects in Florida.

“Florida hasn’t really developed this new emerging form of tourism, but other parts of the country have been very successful at it,” said Gurucharri.

Crawford believes his television show will help do that, and says there are millions of residents in Florida that moved here from other parts of the country that are not familiar with the state’s culture.

"A large part of Florida's culture and economy is based on outdoor activities that are hosted by larger cities and also can be found in smaller towns. I hope people get outside and pump some money into the economy as they do Florida,” he said.

Some of the activities and locations featured in “how to Do Florida” include fossil hunting in the Peace River near Wauchula, wakeboarding in Orlando, seashell collecting on Sanibel Island, sailing in Jacksonville, camping in Ocala National Forest, surfing and shrimping in New Smyrna Beach, scuba diving in West Palm Beach, snook fishing in Ft. Myers, lobstering and charter boat fishing in Islamorada- where Crawford lands a monstrous 400-pound swordfish.

The Crawford Group is a full-service multimedia production house specializing in high-definition video content for broadcast, web or DVD distribution. Based in Lake Mary, Florida, the Crawford Group’s work is known for outstanding creativity that rises above the flood of media in today’s culture. http://www.crawfordgroup.tv.

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