Cox Brings the 2010 Shades of Our Community Tour to Essence Music Festival in New Orleans

Share Article

This community outreach combines Turner’s brands and programming with music, activities for adults and children, and plenty of giveaways. In addition, Cox is donating $1,000 to the Greater New Orleans Foundation (GNOF) for the Save Our Shores (SOS): Gulf Coast Relief.

Cartoon Network, CNN, TBS, and TNT join Cox Communications to present the Shades of Our Community tour in New Orleans, LA at the 2010 ESSENCE Marketplace & Art Expo, Friday, July 2 – Sunday, July 4 from 9:30 AM – 6:00 PM daily at the Ernest N. Morial Convention Center. This community outreach combines Turner’s brands and programming with music, activities for adults and children, and plenty of giveaways. In addition, Cox is donating $1,000 to the Greater New Orleans Foundation (GNOF) for the Save Our Shores (SOS): Gulf Coast Relief.

“The Turner portfolio is a highly diverse lineup of top brands and content. The Shades of Our Community tour packages some of our top performers into a really fun atmosphere where people of all backgrounds and interests can connect with some of the best programming on TV,” said Gary Brockman, vice president of 360 network marketing and brand operations, Turner Network Sales. “This also gives Cox the opportunity to directly connect with our loyal fans.”

Central to all the fun is a dance floor, DJ and emcee to host the festivities as attendees enjoy continuous music, dancing, contests and prizes. Themed activities will feature high-profile Turner properties, including BLACK IN AMERICA: CHURCHED (from CNN), Tyler Perry’s MEET THE BROWNS and Tyler Perry’s HOUSE OF PAYNE (from TBS), HAWTHORNE (from TNT), and Scooby-Doo and TOTAL DRAMA WORLD TOUR (from Cartoon Network).

Cartoon Network’s Total Drama World Tour tent will offer a recording studio for people of all ages to ‘show off their victory dance’ in an animated flipbook. The recordings will be captured and printed on site into a flipbook souvenir. TOTAL DRAMA WORLD TOUR is an animated comedy for kids 6-14 that takes audiences to all the best and most familiar moments of reality TV shows. From the creators of Total Drama Island and Total Drama Action, TOTAL DRAMA WORLD TOUR premiered on Cartoon Network June 21 at 9 p.m. (ET/PT). Also, from 11:00 AM – 4:00 PM, attendees may meet Scooby-Doo, the lovable star of Cartoon Network’s all-new animated series, Scooby-Doo Mystery Incorporated.

CNN’s Black in America: Churched tent will feature a family portrait studio offering complimentary photos taken at the event by a professional photographer. Photos will be printed on site and made available online to download and share with family and friends. BLACK IN AMERICA: CHURCHED premieres in mid-October. Anchor and special correspondent Soledad O’Brien reports on faith, activism and community outreach, examining the modern role of the Black Church in the United States in a two-hour event documentary.

TBS’s Tyler Perry’s House of Payne and Tyler Perry’s Meet the Browns tent will offer a make-your-own-button booth. Each attendee will wear home a personalized photo button. Both shows reflect Tyler Perry’s gift for delivering inspirational and uplifting-yet-funny stories with identifiable, relatable characters. Wednesdays on TBS, Tyler Perry’s MEET THE BROWNS airs at 8 p.m. and HOUSE OF PAYNE at 10 p.m. Also, giveaways will be distributed to promote ARE WE THERE YET?, the new series from TBS and executive producer Ice Cube. ARE WE THERE YET? premiered on TBS in June.

TNT’s HawthoRNe tent will create the ultimate waiting room experience, with free chair massages given by certified massage therapists, and a “weighting” area offering giveaways and information to educate attendees on weight management and healthy lifestyle choices. The TNT medical drama HAWTHORNE stars Jada Pinkett Smith as a strong but caring director of nursing. HAWTHORNE launched its second season on Tuesday, June 22 at 9 p.m. (ET/PT).

For more information on ESSENCE Music Festival 2010, visit http://www.essencemusicfestival.com. Find us on Facebook at Shades of Our Community and follow the tour on Twitter @shadestour2010 for up-to-the-minute information.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Monica Gillen

714 271-4081
Email >