“The digital media space is evolving rapidly, and advertisers, agencies and publishers need robust technologies such as ours to remain competitive,” explained Nick Pahade, TRAFFIQ’s CEO.
New York, NY (PRWEB) July 1, 2010
TRAFFIQ®, the digital media platform that brings together advertisers and publishers, has been selected as a Red Herring 100 North America winner. This honor recognizes leading private companies from North America and celebrates their innovations and technologies.
"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe TRAFFIQ embodies the vision, drive and innovation that define a successful entrepreneurial venture. TRAFFIQ should be proud of its accomplishment, as the competition was very strong."
Red Herring's Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. The Red Herring editors were among the first to recognize that companies, such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube and eBay, would change the way we live and work.
“The digital media space is evolving rapidly, and advertisers, agencies and publishers need robust technologies such as ours to remain competitive,” explained Nick Pahade, TRAFFIQ’s CEO. “We’re honored to be a member of the Red Herring 100 North America, and to be recognized alongside the many outstanding companies that are moving innovation forward.”
There are millions of dollars of campaign demand and billions of impressions currently available on the TRAFFIQ platform. Unlike ad networks or ad exchanges, TRAFFIQ provides buyers and sellers with a single platform that consolidates planning, RFP distribution, order execution, optimization and billing.
By enabling ad buyers to post RFPs and publishers to respond directly, TRAFFIQ returns control of the media buying process to the agency/advertiser. This level of visibility and access to real-time performance data makes it easier for them to adjust campaigns on the fly to better meet clients’ goals. As an end-to-end solution, TRAFFIQ increases an agency’s buying power and a publisher’s selling strength.
TRAFFIQ (http://www.traffiq.com) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at info(at)traffiq(dot)com.