MAGNET Global to Use TRAFFIQ's End-to-End Digital Media Buying Platform

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Use of TRAFFIQ Platform Continues to Expand Internationally


TRAFFIQ®, the digital media platform that brings together advertisers and publishers, and MAGNET Global, a collaborative network of the world's top independent advertising and marketing agencies, announced today that TRAFFIQ will be the digital media platform of choice for MAGNET member agencies worldwide. This announcement builds upon recent TRAFFIQ partnerships with other prominent global agency networks, such as Havas Digital, Worldwide Partners and TAAN.

MAGNET Global's member agencies represent more than 800 clients worldwide, with total annual billings of more than $1.6 billion USD. TRAFFIQ's end-to-end digital media buying platform is proving popular among the leading global agency networks because it simplifies the entire planning, buying and campaign management processes.

"To compete with the large holding company agencies, smaller shops need access to expensive tools, technology and personnel," said Cheri Gmiter, executive director of MAGNET Global. "Our partnership with TRAFFIQ helps level the playing field. TRAFFIQ's end-to-end platform gives our members access to the best-of-breed, web-based tools and personnel they can use to increase their digital capabilities."

MAGNET agencies will use TRAFFIQ's end-to-end digital media platform for online media planning, buying, reporting, ad serving, negotiation and campaign optimization needs. The platform will enable MAGNET media planning teams to retain complete control over their digital display media at the placement level, with total transparency, as well as access to real-time analytics that can help planners drive performance of their campaigns.

Nick Pahade, TRAFFIQ's CEO, added, "Our agreement with MAGNET really speaks to our platform's adoption among the top mid-sized agencies throughout the world. We expect that the TRAFFIQ platform will continue to receive strong adoption among agencies that recognize the need for greater visibility and control of their digital media. We are committed to providing not only a great platform, but the people behind it to help make every MAGNET agency a better digital shop."

Unlike ad networks or ad exchanges, TRAFFIQ provides buyers and sellers with a single platform that consolidates planning, RFP distribution, order execution, optimization and billing. By enabling ad buyers to post RFPs and publishers to respond directly, TRAFFIQ returns control of the media buying process to the agency/advertiser. This level of visibility and access to real-time performance data makes it easier for them to adjust campaigns on the fly to better meet clients' goals. As an end-to-end solution, TRAFFIQ increases an agency's buying power and a publisher's selling strength. In April, TRAFFIQ complemented its flagship English language offering with TRAFFIQ Latino, the first direct marketplace for premium Spanish language digital media inventory.

TRAFFIQ ( is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact us at

About MAGNET Global:
MAGNET Global, provides global experts and local expertise. MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients and grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the network and new agencies are carefully screened before membership is granted. Currently comprised of nearly 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit


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