atom42 Tops Agency Leaderboard in Microsoft Competition

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Online marketing agency atom42 wins top prizes in Microsoft’s ‘Bling it!’ competition.

at atom42, we’re always striving to be at the forefront of search

In a recent competition run by Microsoft to promote recently improved ‘decision engine’ Bing, online marketing agency atom42 outperformed larger rivals to win ‘blingin’ prizes.

To coincide with Microsoft’s TV campaign demonstrating the benefits of their improved engine, the company’s UK advertising arm adCenter launched the intriguingly named ‘Bling it’ competition.

‘Bling it!’ set out to raise awareness of the search engine and showcase its real potential as an advertising platform among UK media agencies. Participating agencies were sent a new question each week which required the use of some of Bing’s more advanced features – points were awarded for each question answered correctly.

London agency atom42 saw off fierce competition from larger media companies, including Starcom and Mediavest, to win the top prize; an eye-catching Netbook, uniquely ‘blinged up’ with hundreds of Swarovski crystals.

Not content with topping the agency leaderboard, first place in the individual category was won by atom42’s Online Account Director Stacy Oakley, who also won a Netbook adorned with Swarovski crystals.

Oakley described the competition as “a great way to highlight all the features of the search engine,” adding, “at atom42, we’re always striving to be at the forefront of search and have the flexibility to take advantage new opportunities and developments as they arise.

“This competition was not only a great way of exploring some of Bing’s less obvious features and their implications for online marketing agencies like us, but was also brilliant fun!”

atom42 is a rapidly expanding online marketing agency based in London, boasting an enviable client list including the National Accident Helpline,, and drinkaware.

Founder Andrew Atalla predicts sustained growth, insisting the online agency sets itself apart from larger agencies by taking a “truly holistic approach to online marketing” combining expertise in PPC and SEO with the ability to approach problem solving from the client’s perspective.

Microsoft claim that Bing helps avoid the information overload users can experience at the hands of other search engines. While it’s yet to be seen whether Microsoft’s improved offering can really draw users away from Google in the long-term, many industry experts see the potential impact of Bing’s advance for the world of online marketing and PPC advertising as huge.

Media agencies will, of course, keep a close eye on progress and initiatives like ‘Bling it!’ that engage the industry’s top companies can only help Microsoft’s cause.


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Corinne Mansfield
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