Braintree and Taunton, MA (PRWEB) July 6, 2010
Summit Healthcare, a leader in healthcare system integration and task automation, and eMaginetm, a leading Web design/hosting and marketing consultancy, today announced the launch of Summit's revamped website after a thoroughgoing year-long joint effort (view site at http://www.summit-healthcare.com).
Summit Healthcare's existing site had evolved by means of internal development over the company's decade-plus of existence, a fairly common scenario among IT-focused companies. The result was a site that lagged the industry best-practices curve, that under-performed on lead generation, and that was difficult to maintain due to the variety of underlying technologies employed over time.
Summit Healthcare's goal for the project was very much the opposite: a site that would embody industry best practices, would excel at lead generation, and would be built using a state-of-the-art content management system (CMS) for simplicity of maintenance. The company took the time to get the new site's architecture and messaging right, beginning with a positioning/branding workshop conducted by eMagine.
The site was also upgraded to give the healthcare community access to important content and communication tools, and to serve as a launch vehicle for Summit Healthcare's newly-branded Apex product suite. Visitors will also discover a community forum page on which they can share and receive tips and tricks with other customers and get advice from Summit Healthcare experts.
According to Tara Marchi, Summit's Director of Marketing: "We chose eMagine for their evident track record in the healthcare industry and their commitment to best practices. The new website has garnered many positive comments, from both customers and our own executive management. We were especially pleased with the way the homepage design enables clear messaging for each of our target audiences, and with the structuring of the Resource Center as a lead-generation tool. There's been a very evident increase in traffic, and early returns indicate a lead capture rate at least double that of the previous site."
Bill Gadless, eMagine's President, stated: "Summit Healthcare's focus on innovation is apparent in their 11-year evolution as a leader in integration, automation and dictionary management technology and services. Like eMagine, Summit Healthcare's dedication to their clients' business success is their driving force; and it's been rewarded with an astounding 99% client retention rate. We were gratified to have helped improve the online marketing capability of such a leading-edge, quality company."
About Summit Healthcare -
Summit Healthcare is the choice of hospitals and providers who want to take full control of their healthcare systems integration and information management requirements. Since 1999, we have worked to provide the industry with the most flexible integration technology with complementary tailored services and solutions. Summit Healthcare continues to grow and has over 1,000 customers in the healthcare market, including close partnerships with complementary technology partners, major system integrators, and value-added resellers. For more information, visit http://www.summit-healthcare.com or call 781-519-4840.
About eMagine -
eMaginetm is the East Coast's leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content development/management, social media and email marketing. eMagine's forte' is helping clients achieve real business results from a total Web marketing effort. The company's blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of B2B online marketing. Further information may be found by visiting http://www.emagineusa.com or by calling 877-530-7993.
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