PR Teams Should Call Upon All Levels For Planning, Says Punch

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Teams that encourage junior and senior members alike to be forthcoming in developing strategy are better placed to succeed in the contemporary PR world, according to Digital PR, Search and Social agency Punch Communications.

Certainly the youthful demographic of social media such as Twitter and Facebook is a key factor in how this change has arisen - and team whiteboard sessions have become increasingly commonplace at Punch over the last twelve months - to the point which I would now hate to move back to the top-down model.

Teams that encourage junior and senior members alike to be forthcoming in developing strategy are better placed to succeed in the contemporary PR world, according to Digital PR, Search and Social agency Punch Communications.

Whilst traditionally, many PR companies have relied upon senior team members to define and convey strategies to not only clients but across the team, the leading edge PR disciplines of search engine marketing and social media outreach are ideally suited to being considered from multiple points of view, to encompass as many demographics as possible.

As well as the obvious affinity of younger team members with social media, the dynamic, ever-shifting world of search engine marketing requires continual time investigation to retain leading edge knowledge and the ability to succeed in this space.

Pete Goold, Managing Director of Punch, commented:
"Whilst it's certainly no new thing for firms of PR consultants to canvas the team's ideas, with good PR agencies having done that for the duration of my sixteen years in the industry, I truly believe that is now in the process from shifting away from simply paying lipservice to junior team members' views to actually taking every position on merit in the development of a strategy.

"Certainly the youthful demographic of social media such as Twitter and Facebook is a key factor in how this change has arisen - and team whiteboard sessions have become increasingly commonplace at Punch over the last twelve months - to the point which I would now hate to move back to the top-down model."

Punch works with clients of all sizes from individuals to globally respected brands, across sectors such as technology, retail, sports, property, automotive and travel, amongst others.

For further information, please contact Punch Communications on 01858 411600, info@punchcomms.com, or visit http://www.punchcomms.com.

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