Sony Ericsson Launch Two New Facebook Competitions

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Sony Ericsson has announced the launch of two new competitions on the Sony Ericsson Facebook page, offering fans of the page the opportunity to win specific prizes.

Sony Ericsson has announced the launch of two new competitions on the Sony Ericsson Facebook page, offering fans of the page the opportunity to win specific prizes.

Fans of Sony Ericsson's social media pages now have the opportunity to win either a brand new Xperia™ X10 phone, or an Official FIFA World Cup replica football. The competitions, which are running simultaneously are expected to result in a high number of entries for both competitions, given the topicality and interest in the FIFA World Cup in South Africa, and the desirability of the Xperia™ X10 range of handsets.

The two competitions are the latest in a line of highly successful fan competitions run on the Sony Ericsson Facebook page following hot on the heels of South African Wave competition, which encouraged contestants to submit videos of themselves waving, with a range of FIFA World Cup-related prizes.

Entry figures to all competitions run to date have been high and is further evidence of the strong relationship social media channels has allowed Sony Ericsson to build with its fans and for fans to engage with the brand.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "Sony Ericsson's continued involvement with fans through social media allows the brand to constantly stay in touch with its consumers. Continued communication with fans, through the likes of social media competitions, is more rewarding for fans in the long run, helping to maintain the users' interest in both the social media pages and the brand, whilst also keeping users up-to-date with recent Sony Ericsson news, as can be seen on the Sony Ericsson Twitter page."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

For more information, please visit http://www.sonyericsson.com, or alternatively, engage with Sony Ericsson through any of the following social networks:

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